Brand Tone

Warm and Personal, Artisanal and Quality-Focused, Stylish and Inspiring, Conscious and Sustainable, Friendly and Approachable

Brand Values

• •Craftsmanship & Quality
• •Thoughtful Design
• •Sustainability
• •Personal Connection & Joy
• •Community & Collaboration
• •Local Identity

Best Practices

• •Always Emphasize "Handmade" and "Swiss Design": These are key differentiators. Consistently highlight the origin and the artisanal nature of the products.
• •Use Warm, Personal, and Slightly Storytelling Language: Share the inspiration behind products, involve the founders' voice (Reana & Jan), and connect products to emotions and experiences.
• •Highlight Sustainability and Conscious Choices: Mention sustainable materials, local production, eco-friendly packaging, and ethical collaborations whenever relevant and genuine.
• •Focus on "Inspiring," "Stylish," and "Imaginative": Use descriptive adjectives that convey the aesthetic appeal and uniqueness of the products, positioning them as more than just functional items.
• •Maintain an Approachable and Friendly Demeanor: Ensure all communications, from product descriptions to customer service interactions, are welcoming, helpful, and reflect a genuine passion for what they do. Phrases like "We are here for you" reinforce this.

Social Perception

Positive Customer Experiences, Reputable Small Business, Associated with Swiss Design and Quality, Ethical Considerations, Creative and Unique

Copy Examples

• •Sun-drenched mornings just got a little cozier. ✨ Our newest handcrafted wooden tray, made with love and sustainable Swiss timber, is here to cradle your coffee and croissants. Each grain tells a story of local craftsmanship and mindful design. Bring a piece of nanimanu warmth into your home. #nanimanu #swissdesign #handcraftedhome #sustainableliving #morningmoments
• •More than just a box, it’s a keeper of precious moments. Our NaniBox, lovingly crafted in our Baden studio, can be personalized to hold your dearest treasures or to become the most heartfelt gift. Designed by Reana & Jan with passion, and made to last. What story will yours tell? #giftideas #personalizedgifts #swissmade #keepsakebox #nanimanudesign
• •Discover delightful finds from our cherished NaniFriends & Brands! ✨ This week, we’re shining a spotlight on [Friend's Brand Name] and their beautiful [Product Type]. We believe in community and sharing the passion of fellow creators. Explore their collection and ours – a world of inspiring design awaits. #nanifriends #communitylove #inspiredgifts #shoplocalCH #designlovers
• •At nanimanu, we’re Reana and Jan, and we pour our hearts into designing and creating home accessories and gifts that spark joy. From our little studio in Baden to your home, each piece is a testament to our love for sustainable materials, thoughtful craftsmanship, and those small, beautiful moments that make life special. Thank you for sharing our passion. #nanimanustory #passionfordesign #sustainablecraft #heartfelthomes
• •Looking for something truly special? ✨ nanimanu.ch offers a curated collection of handmade Swiss design, from inspiring home décor to unique gifts. We craft with care, value sustainability, and believe in the joy of beautiful, everyday objects. Find your next treasure with us. #nanimanu #swissdesign #handmadegifts #sustainableluxury #shopconsciously