Brand Tone

Joyful, Passionate, and Approachable

Brand Values

• •Joy and Happiness
• •Authenticity and Self-Expression
• •Connection to Nature
• •Intuition and Spontaneity
• •Awe and Beauty

Best Practices

• •Lead with Joy: Whether writing a caption, product description, or "About" page, start with the core value of joy. Use positive, uplifting, and energetic words. The tagline 'Art to Make You Smile' is a perfect anchor.
• •Tell the Story: Weave the brand's origin story into communications. Reminding the audience of the journey from a corporate job to a full-time artist adds authenticity and makes the brand more relatable and inspiring.
• •Use "I" and Speak from the Heart: The brand is synonymous with the artist. Writing in the first person maintains an approachable, personal tone. Share genuine thoughts, struggles, and excitement about the creative process.
• •Focus on Sensation, Not Just Description: Instead of only describing what a painting looks like, describe what it *feels* like. Use sensory language related to energy, light, warmth, and emotion, mirroring how customers perceive the work.
• •Engage with Warmth and Gratitude: In all social media comments, emails, and customer interactions, maintain a tone of genuine appreciation. Thank followers for their support and comments, answer questions warmly, and build the community that so clearly values the artist's work.

Social Perception

Overwhelmingly positive. Collectors view the art as a source of joy and beauty, making personal connections. Galleries and media respect her unique process and authentic story, while the social media community is highly engaged and supportive, valuing her warm interactions.

Copy Examples

• •There's a conversation that happens between the canvas and the paint, and today it's shouting with joy! ✨ I'm getting lost in these layers of color and just letting my intuition lead the way. It’s messy, it’s spontaneous, and it feels exactly right. Can’t wait to see where this journey ends! #NanDavisArt #ArtToMakeYouSmile #AbstractArt #ArtistProcess
• •Bring the vibrant energy of a sun-drenched morning into your home. This piece isn't just a landscape; it's a feeling. It’s the warmth on your skin, the peaceful quiet, and the simple joy of a beautiful view, captured in layers of rich color and texture. Let 'First Light' be a daily reminder to pause and find the beauty in the everyday.
• •For those who believe a wet nose and a wagging tail are pure happiness. 🐾 My animal paintings are a celebration of the joyful, funny, and loving spirit our four-legged friends bring into our lives. Find a piece of art that doesn’t just match your sofa, but also captures your heart. Shop the collection.
• •Hi friends, This week in the studio was a struggle. I went back and forth, doubting every stroke. But then I remembered why I started this journey: for the pure, simple fun of it. I 'flung some paint,' as I like to say, and let go. This new collection is the result—a testament to pushing through the fear and finding the joy on the other side. I hope it makes you smile. See what's new...
• •Art should feel like a deep, happy breath. My latest work is all about capturing that feeling—the spontaneous joy of color, the energy of a moment, and the beauty of the world around us. I don't paint messages; I paint feelings. Join me at the Mountain Made Gallery this Thursday to experience the 'Creative Vibration' for yourself.