Brand Tone

authentic, heartfelt, and professional

Brand Values

• •Authenticity: Capturing real moments and genuine emotions is a frequently highlighted value.
• •Artistic Quality: A commitment to high-quality, aesthetically pleasing photography is evident.
• •Connection: Building rapport with clients and fostering a sense of connection through her work and communication.
• •Storytelling: Using photography to tell stories, whether it's a family's journey, a couple's love, or an individual's personality.
• •Client Experience: Ensuring clients feel comfortable, valued, and are thrilled with the final product and overall service.

Best Practices

• •Always Prioritize Authenticity: Write from the heart. Share genuine thoughts and feelings about your work and the stories you capture. Avoid overly corporate or generic language.
• •Use Storytelling Language: Frame your descriptions, captions, and even service explanations as narratives. Talk about the "why" behind a photo or service, not just the "what." Use evocative words that tap into emotions.
• •Maintain a Warm and Approachable Voice: Even when being professional, ensure your language is inviting. Use "you" and "I" to create a direct connection. Respond to comments and messages with genuine warmth.
• •Highlight Client Experience and Emotion: Focus on the benefits for the client beyond just the photos – the joy, the memories preserved, the feeling of being seen and understood. Use testimonials and client stories (with permission) to reinforce this.
• •Be Consistent Across Platforms, Adapting to Format: While the core tone remains the same (authentic, heartfelt, professional), adapt the delivery for each platform. Instagram and Facebook might allow for longer stories, while Twitter and TikTok require more concise and immediate engagement. However, the underlying values and emotional connection should always shine through.

Social Perception

talented and skilled photographer who is passionate about her craft. Clients often view her as personable, easy to work with, and professional. There's a sense that she genuinely cares about her clients and the memories she captures for them. The brand is seen as reliable and capable of delivering beautiful, meaningful photographs

Copy Examples

• •Instagram Post (Showcasing a family photo): There's a certain magic in the unposed, the giggles that erupt mid-session, the quiet glances between loved ones. These are the moments we chase, the threads of your unique story we're honored to weave into timeless images. More than just photos, they're heirlooms of your heart. ✨ #NancyPinkertonPhotography #FamilyPortraits #AuthenticMoments #StorytellingPhotography #CherishEveryMoment
• •Website "About Me" Snippet: For me, photography isn't just about clicking a shutter; it's about seeing – truly seeing – the beauty in your connections, the unspoken stories in your eyes, and the fleeting moments that define your journey. My passion is to artfully preserve these memories, creating images that resonate with warmth and authenticity for years to come. Let's tell your story together.
• •Facebook Ad (Promoting mini-sessions): Capture the fleeting beauty of this season with our exclusive mini-sessions! Perfect for updating your family portraits or creating heartfelt gifts. We'll create a relaxed, enjoyable experience, focusing on genuine smiles and natural interactions, resulting in images you'll treasure. Limited spots available – book your moment of authentic connection today! [Link to booking]
• •Email Newsletter Subject Line (Announcing new print collection): New Arrivals: Bring Home the Art of Connection 🖼️❤️ (Body Snippet): Hello [Client Name], I'm thrilled to share a new collection of fine art prints, each capturing a unique story of light, emotion, and connection. These pieces are designed to bring warmth and inspiration into your home. Discover the stories within...
• •TikTok Video Caption (Behind-the-scenes of a shoot): Little glimpses of the magic we create! ✨ It’s all about genuine smiles, real emotions, and making memories. Love what I do! ❤️📸 #PhotographyLife #BehindTheScenes #AuthenticLove #Storyteller #PhotoMagic #npinkertonphoto