Brand Tone

Inspiring & Encouraging, Approachable & Friendly, Positive & Joyful, Supportive & Community-Oriented, Authentic & Genuine

Brand Values

• •Joy in Golf ("Play Happy")
• •Empowerment of Women
• •Quality & Innovation
• •Inclusivity & Accessibility
• •Legacy & Experience
• •Giving Back

Best Practices

• •Embrace "Play Happy": Ensure this philosophy is woven into messaging, whether directly stated or implied through joyful and encouraging language.
• •Speak Directly to Women Golfers: Use inclusive language that resonates with their experiences and aspirations in the sport. Acknowledge their presence and passion.
• •Channel Nancy's Voice: Maintain an approachable, warm, and genuine tone, as if Nancy herself is sharing her love for the game.
• •Focus on Benefits Beyond Performance: While quality is important, highlight the enjoyment, confidence, and community aspects of using Nancy Lopez Golf products.
• •Be Visually and Verbally Positive: Use uplifting words and imagery that reflect the bright, energetic, and inspiring nature of the brand and its namesake.

Social Perception

Respected & Admired, Positive & Uplifting, Focused on Women, Good Value, Inspirational

Copy Examples

• •Headline: Swing with Joy. Play with Lopez. Body: Discover the difference that happiness makes on the course. Our latest collection is designed for your comfort, your game, and your smile. #PlayHappy
• •Headline: Inspired by a Legend. Designed for You. Body: Nancy Lopez Golf isn't just about clubs and apparel; it's about a feeling. The joy of a perfect shot, the laughter with friends, the love of the game. Experience golf the Nancy Lopez way.
• •Headline: Find Your Happy Place on the Fairway. Body: Golf is more than a sport; it's an adventure. With Nancy Lopez Golf, every round is a chance to play with confidence, joy, and the spirit of a champion. What does "Play Happy" mean to you?
• •Headline: More Than Gear, It's a Game Changer. Body: From your first swing to your best round yet, we're here to support your journey in golf. Our equipment and apparel are crafted with passion, inspired by Nancy’s legacy, to help you #PlayHappy and play better.
• •Headline: Feel the Joy. Share the Passion. Body: Join the Nancy Lopez Golf community where every woman is encouraged to embrace the game with a smile. Our gear is designed to make you feel good, so you can play your best and, most importantly, #PlayHappy!