Brand Tone

authentic, appreciative, and serene

Brand Values

• •Appreciation of Nature's Purity
• •Environmental Preservation
• •Inspiring Others
• •Quality and Detail
• •Legacy and Experience

Best Practices

• •Emphasize Authenticity: Consistently highlight the use of film and the absence of digital manipulation to reinforce the "pure nature" message.
• •Use Evocative, Nature-Focused Language: Employ descriptive words that convey the beauty, serenity, and majesty of the Pacific Northwest landscapes.
• •Maintain a Respectful and Appreciative Tone: Reflect a deep respect for nature and a desire to share its wonders, aligning with the brand's mission to inspire appreciation.
• •Clearly Communicate Environmental Commitment: Regularly and transparently mention the brand's practice of donating to environmental causes, reinforcing this core value.
• •Highlight Legacy and Expertise (Subtly): Referencing the long history of the calendar or her years of experience can build trust and underscore the established nature of her work without sounding boastful.

Social Perception

a talented and dedicated nature photographer with a genuine passion for the Pacific Northwest and environmental conservation. She is seen as a professional who produces high-quality work.

Copy Examples

• •Headline (Website Banner/Ad): Experience the Untouched Beauty of the Pacific Northwest. Photography by Nancy J. Smith – Purely Captured on Film.
• •Product Description (Calendar): Bring the tranquility of nature home. The 2025 Majestic Pacific Northwest calendar by Nancy J. Smith features 12 breathtaking, all-natural film photographs. For 33 years, an invitation to pause, reflect, and appreciate.
• •About Us Snippet: Nancy J. Smith believes in the quiet power of an unaltered image. For decades, she has roamed the Pacific Northwest, film camera in hand, capturing moments of pure, wild beauty. A portion of every purchase supports the preservation of these precious landscapes for generations to come.
• •Call to Action (Email Newsletter): Discover a moment of serenity. Sign up for our newsletter and receive exclusive views of Nancy J. Smith's latest work, plus stories behind the lens that connect you deeper to the natural world.
• •Social Media Post (if initiated): Sunlight through ancient forests, the rugged Oregon coast – captured as purely as it exists. Nancy J. Smith's photography is a reminder to cherish and protect our wild places. #NancyJSmithPhoto #PacificNorthwest #NaturePhotography #FilmPhotography #ProtectNature