Brand Tone

Inspirational, Authentic, and Direct

Brand Values

• •Faith
• •Empowerment
• •Authenticity
• •Entrepreneurial Spirit
• •Creativity

Best Practices

• •Always Speak from "I": The brand is personal. Use a first-person narrative to maintain the authentic, direct connection with the audience. Write as if you are speaking directly to a friend.
• •Weave, Don't Preach: Integrate themes of faith, hope, and redemption naturally into all forms of communication. The message is most powerful when it's an authentic extension of a story or piece of advice, rather than a standalone sermon.
• •Embrace the Three Pillars: Regularly create content that highlights all three facets of the brand: Author, Artist, and Business Coach. This reinforces the unique, multi-talented identity and appeals to different segments of the audience.
• •Use a Language of Empowerment: Frame all communication to be encouraging and uplifting. Whether it's a fictional story, a business tip, or a social media post, the goal is to leave the reader feeling inspired and more capable.
• •Highlight Authenticity: Use descriptive words that convey rawness, reality, and imperfection. This applies to describing fictional characters, sharing personal struggles, and discussing the challenges of entrepreneurship. It builds trust and makes the brand's message more relatable.

Social Perception

The brand is perceived as being synonymous with Nancy Jackson the person, an approachable, multi-talented, and inspiring figure. She is seen as a 'master' author of suspenseful, emotionally engaging stories with strong, relatable characters, connecting readers with themes of faith, hope, and justice. As a coach, she is viewed as a generous, knowledgeable, and encouraging mentor and a 'prayerful business ally'. Within her niche audience, she is trusted as a guide for both spiritual and entrepreneurial journeys.

Copy Examples

• •Feeling lost in the noise? My latest novel, *[Book Title]*, is a story about finding your way back. It’s filled with the raw, real characters you love, facing down their fears with faith and grit. If you need a story that will inspire you unexpectedly, this is it. Order your author-signed copy today—shipping is always on me.
• •I created this piece as a daily reminder from my heart to yours: You are built for success. Let this be the visual encouragement you need to flourish right where you are. Find this and other inspirational prints in the Wall Art Collection on my site. #faithart #businesscoach #creativeentrepreneur
• •Your God-given vision needs a place to grow. This isn't just a notebook; it's your new business ally. Use these pages to map out your goals, pray over your plans, and track your progress. Let's turn your dream into a successful, flourishing business, together. #entrepreneur #business tools #kingdombusiness
• •Welcome back to the Nancy Jackson Show. Is your spiritual 'check engine light' on? Today, we're talking about what it really means to be born again—beyond the simple prayer. It's a heart change that gives you the power to truly live. Let's get into it.
• •Stories that restore your soul. Tools that build your dream. Welcome.