Brand Tone

The brand's tone is a strategic blend of professionalism, warmth, and a focus on value. It is trustworthy and professional, welcoming and community-oriented, value-driven and aspirational, and empowering and proud.

Brand Values

• •Quality and Craftsmanship
• •Affordability and Value
• •Family and Partnership
• •Heritage and Leadership
• •Trust and Reliability

Best Practices

• •Always Weave in the "Family" Narrative: Use phrases like "Join the Nance family," "family-operated," and "your partner in flooring." This humanizes the brand, whether communicating with B2B clients or B2C customers, and reinforces the value of partnership.
• •Lead with the Value Proposition: Every piece of copy should balance "Quality/Luxury" with "Affordability/Value." Use pairings like "Premium materials, unbeatable prices" or "Luxury you can afford" to consistently hit this core message.
• •Showcase the "Woman-Owned" Identity: This is a powerful differentiator. Regularly feature the story of the founder, Carol Nance, and the company's status. It adds depth, inspires trust, and connects with a broader audience.
• •Use "Trust" as a Keyword: Incorporate words like "trust," "guarantee," "reliable," and "proven" into your copy. Back these claims up by mentioning the company's 50+ years of experience and its U.S.-based manufacturing.
• •Maintain an Approachable yet Authoritative Voice: The tone should feel like getting advice from a seasoned expert who is also a trusted friend. Avoid overly corporate jargon, but maintain a professional polish that speaks to quality and industry leadership. Write with confidence and warmth.

Social Perception

The brand is perceived as a reliable, large-scale manufacturer that delivers good value for the price. Its identity as a woman-owned business is a strong and respected differentiator. Online perception is generally positive, with customers appreciating quality and value, and the brand recognized in industry publications and by major partners.

Copy Examples

• •Don't just stock flooring—build a partnership. Join the Nance Floors family and gain exclusive access to America's most trusted woman-owned flooring supplier. With 50 years of manufacturing excellence, we deliver quality your customers can feel and prices that protect your bottom line. Apply to become a Nance Reseller today.
• •Luxury is no longer a privilege. It’s a promise. At Nance Floors, we craft stunning, high-quality area rugs that bring affordable elegance to every room. From timeless classics to modern statements, transform your home with style you love and prices you won't believe.
• •It started in 1972 with a simple goal: to build a better life. Today, Nance Floors is the largest woman-owned flooring company in the nation. Led by our founder Carol Nance, we continue to break barriers by delivering innovation, quality, and unbeatable value. Choose the floor that's built on determination.
• •Life happens on your floors. Make sure they're ready. Our new collection of Luxury Vinyl Plank is waterproof, durable, and stunningly designed for modern living. Get the high-end look without the high-end price. From a family-owned business you can trust.
• •Quality you can trust. Prices you'll love. That’s the Nance Floors promise. For over 50 years, our family has been committed to providing beautiful, durable flooring for every home and budget. Discover the Nance Difference.