Brand Tone

Caring & Empathetic, Trustworthy & Reliable, Community-Focused, Informative & Helpful, Warm & Inviting

Brand Values

• •Helping Others/Support
• •Quality & Craftsmanship
• •Trust & Reliability
• •Care & Compassion ('Heart')
• •Natural Solutions

Best Practices

• •Embrace Empathy: Always write from a place of understanding the customer's needs and challenges. Use language that shows you genuinely care about their well-being (e.g., 'We understand how challenging it can be,' 'gentle support for your peace of mind').
• •Prioritize 'Care' and 'Heart': Infuse copy with warmth. Words like 'care,' 'comfort,' 'gentle,' 'soothe,' 'handmade with love,' and 'heart' align with the brand's values and the 'Nana' persona.
• •Be Informative and Reassuring: Clearly explain the benefits and features of the products, especially their therapeutic aspects. Provide guidance on selection and use to build trust and reassure customers they are making an informed choice.
• •Highlight Quality and Australian Made: Consistently mention the high-quality materials and the fact that products are Australian-made, as these are key differentiators and trust-builders.
• •Maintain a Personal, Community Feel: Even as the business grows, retain a sense of personal connection. Use welcoming language, share customer stories (with permission), and refer to 'Nana's' legacy to foster a sense of community and inherited care.

Social Perception

Positive for Target Audience, Seen as a Specialist Provider, Generally Positive Online, with Some Mixed Reviews, Trusted by Professionals (as claimed), Associated with 'Nana' Figure

Copy Examples

• •Headline: Find Your Calm, Naturally. Discover the Gentle Comfort of Nana's Weighted Blankets. Body: Feeling overwhelmed or struggling to find restful sleep? At Nana's, we craft more than just blankets; we create havens of peace. Each Australian-made weighted blanket and toy is designed with care, offering a gentle, reassuring pressure to help soothe anxiety and invite tranquility into your life. Trusted by families and therapists across Australia.
• •Social Media Post (with image of a child peacefully using a weighted toy): Caption: A little moment of peace in a busy world. ❤️ Our weighted toys are more than just cuddly companions; they're designed to provide comforting sensory input, helping little ones (and not-so-little ones!) feel grounded and secure. Handmade with love, right here in Australia. #NanasWeightedBlankets #SensorySupport #CalmKids #AustralianMade
• •Product Description Snippet (for a new Australian Animal Weighted Toy): Text: Meet our newest friend from Down Under! This adorable [Animal Name] isn't just cute – it's a thoughtfully weighted companion designed to offer calming deep pressure touch. Perfect for quiet time, travel, or whenever a comforting hug is needed. Crafted with the same Nana's quality and heart you trust.
• •Email Subject Line: Sleep Better, Feel Better: The Nana's Difference. Email Body Snippet: At Nana's Weighted Blankets, we believe everyone deserves to experience the restorative power of a good night's sleep. That's why we pour our hearts into creating high-quality, therapeutic weighted blankets that provide natural comfort and support for those navigating anxiety, stress, or sensory needs. Learn how our handcrafted care can make a difference for you or your loved ones.
• •Website 'About Us' Excerpt (reflecting new ownership while honoring legacy): Text: For over 15 years, Nana's Weighted Blankets has been a beacon of comfort, born from a grandmother's love. Today, as new custodians of this heartfelt mission, Walter and Tracy are dedicated to upholding Nana's legacy of quality, care, and genuine support. We're excited to continue crafting Australian-made weighted solutions that help you and your family sleep better and live calmer.