Brand Tone

nurturing, authentic, and educational

Brand Values

• •Tradition and Ancestral Wisdom
• •Purity and Natural Ingredients
• •Authenticity and Transparency
• •Sustainability and Eco-consciousness
• •Holistic Well-being

Best Practices

• •Lead with the 'Why': Always connect the products back to the founder's story and the brand's core mission of providing safe, natural, and effective skincare. This personal touch is a key differentiator.
• •Educate, Don't Just Sell: Explain the benefits of your unique ingredients, like tallow, in a clear and accessible way. This builds trust and positions the brand as an expert in the field.
• •Use Nurturing and Authentic Language: Words like "nourish," "handcrafted," "gentle," "pure," and "authentic" should be staples in your copy. Address the customer with warmth and empathy.
• •Highlight Tradition and Sustainability: Consistently mention the ancestral roots of your ingredients and your commitment to ethical and sustainable sourcing. This appeals to a growing market of conscious consumers.
• •Incorporate Social Proof: Share customer testimonials and reviews that reinforce your brand's key messages about gentleness, effectiveness, and quality. This builds credibility and community.

Social Perception

The public perception of Nana Latta Skincare is overwhelmingly positive. Customers see the brand as a trustworthy source of high-quality, natural skincare. The use of tallow is often highlighted as a unique and highly beneficial ingredient, especially for those with sensitive or problematic skin. The brand is perceived as being both luxurious and down-to-earth, a result of its high-quality ingredients and the personal, handcrafted approach. The founder's direct involvement and the brand's active presence in markets and online forums foster a sense of community and customer loyalty.

Copy Examples

• •Feed your skin the way nature intended. Our Tallow Butter, rich in skin-loving vitamins, is a return to ancestral wisdom for modern-day glow. Experience the deeply nourishing, non-greasy formula that our customers are calling a 'game-changer' for sensitive skin.
• •Rediscover skincare that is pure, potent, and steeped in tradition. Handcrafted in Belgium with ethically sourced, grass-fed tallow, our products are a promise of authenticity and care for your skin and the planet.
• •Tired of skincare with a long list of unpronounceable ingredients? At Nana Latta, we believe in the power of simplicity. Our founder, Laura, began this journey to create truly natural skincare for her family. Now, we invite you to experience the same level of care with our handcrafted tallow products.
• •Our Fancy Rose Tallow Butter is more than a moisturizer; it's a ritual. Infused with the gentle power of bakuchiol and rosehip, this luxurious butter melts into your skin, leaving it soft, supple, and radiant. Handcrafted in small batches to ensure every jar is filled with love and intention.
• •Beauty that's kind to your skin and the Earth. We transform sustainable, grass-fed tallow into luxurious skincare, reducing waste and honoring nature. Join the movement towards a more holistic and conscious beauty routine.