Brand Tone

Romantic, Whimsical, Luxurious, Elegant, Feminine, Sexy, Modern, Trendy, Confident, and Empowering.

Brand Values

• •Femininity and Empowerment: Honoring women and allowing them to embrace their femininity and feel confident.
• •Beauty and Romance: Creating a "romantic lifestyle" and transforming whimsical feelings into fashion.
• •Quality and Luxury: Emphasis on luxurious fabrics and elegant design.
• •Individuality and Confidence: Encouraging women to "bravely and confidently redefine beauty on their own terms."
• •Timelessness with a Modern Edge: Drawing inspiration from old Hollywood glamour and iconic figures, while creating fresh, trendy pieces.
• •Customer Connection: Actively engaging with their audience on social media and valuing customer desires.

Best Practices

• •Embrace Romantic & Evocative Language: Use words that evoke feelings of enchantment, desire, luxury, and confidence (e.g., "allure," "whispers," "dream," "radiant," "captivating," "empower").
• •Highlight Sensory Details & Luxurious Materials: Describe the feel of fabrics (e.g., "sumptuous silk," "plush velvet"), the look of embellishments ("delicate lace," "sparkling crystals"), and the overall aesthetic to reinforce the luxury positioning.
• •Focus on Empowerment and Confidence: Frame product descriptions and brand messaging around how the clothing makes the wearer feel – powerful, beautiful, effortlessly sexy, and self-assured.
• •Maintain Visual & Verbal Cohesion: Ensure that the tone of the copy aligns seamlessly with the brand's visual identity (e.g., the sophisticated and aesthetically pleasing imagery used on the website and social media).
• •Tell a Story: Weave narratives around collections or individual pieces, drawing inspiration from the brand's themes of old Hollywood glamour, travel, and romantic escapism to create a more immersive brand experience.

Social Perception

Aspirational, Desirable, Stylish, On-Trend, Associated with Luxury and Femininity. Strong Social Media Presence.

Copy Examples

• •Unveil your inner enchantress. Our latest collection whispers tales of romance, crafted for the woman who owns her allure. Discover Nana Jacqueline.
• •Elegance reimagined. Slip into Nana Jacqueline and feel the embrace of luxurious silks and timeless design. Because confidence is your most captivating accessory.
• •Dream in satin. Live in Nana Jacqueline. Where whimsical desires meet sophisticated style, empowering you to write your own fairytale.
• •More than a dress, it's a feeling. Nana Jacqueline: For moments that demand to be remembered. Embrace your effortlessly sexy.
• •Inspired by timeless icons, designed for the modern muse. Nana Jacqueline invites you to explore the art of feminine power.