Brand Tone

Personal, passionate, and artistic; warm and inviting, yet professional; approachable with a deep respect for craft.

Brand Values

• •Artisanal Craftsmanship
• •Collaboration and Feminine Partnership
• •Cultural Heritage
• •Authenticity and Passion
• •Quality Materials

Best Practices

• •Lead with the Founders' Story: Always connect the brand back to Simona and Martina. Their partnership is a unique selling proposition and should be woven into the narrative across all platforms to build a personal connection with customers.
• •Emphasize "Handmade" and "Artisanal": These are not just keywords; they are the core of the brand's identity. Use descriptive language that highlights the craftsmanship, the techniques used (like lost-wax), and the uniqueness of each piece.
• •Incorporate Neapolitan and Cultural References: Consistently link the jewelry to its cultural roots. This adds depth and a sense of place to the brand, making it more than just a product but a cultural artifact.
• •Maintain a Personal and Passionate Tone: Write in a warm, inviting, and direct voice. Use "we" to refer to the founders and address the customer personally. Share the passion behind the creations to evoke an emotional response.
• •Focus on Visual Storytelling: Complement the copy with high-quality images and videos that show the jewelry being worn and the process of its creation. For a visual product like jewelry, the copy and visuals must work together to tell a cohesive story.

Social Perception

Nana Gioielli Artigianali is likely perceived as a high-quality, niche brand for those who appreciate authentic, handcrafted jewelry with a unique story, positioned in the affordable luxury segment. Customers are drawn to its artistic designs and the personal narrative of its founders.

Copy Examples

• •Forged from passion, shaped by hand. Our Marechiaro ring is more than an accessory; it's a piece of Naples you can carry with you. Handcrafted in bronze, its form is a tribute to the beauty of our land. Discover the story behind the design. #NanaGioielli #HandmadeJewelry #Artisanal #MadeInNaples
• •Nana Gioielli: Born from a fated meeting. Two women, one shared passion. Our jewelry is a dialogue between tradition and contemporary design, handcrafted with love in the heart of Naples. Wear a piece of our story.
• •Introducing the Santa Rita Collection. Inspired by the strength and grace of the saint, each piece is a symbol of hope and resilience. Handcrafted from sterling silver and featuring intricate details, this collection is a testament to the power of faith and art. Explore the new arrivals.
• •The art of craftsmanship in every detail. At Nana Gioielli, we believe in jewelry that tells a story. From the initial wax model to the final polish, every step is a labor of love. Find your unique piece today and enjoy complimentary shipping on orders over €99.
• •A glimpse into our world. Simona and Martina in the studio, bringing our next collection to life. The scent of wax, the glow of metal—this is where the magic happens. What do you think we're creating next? #JewelryMaking #ArtisanLife #NanaGioielli