Brand Tone

Aspirational, empowering, and creative, inspiring self-expression, distinction, and celebrating African heritage and female strength.

Brand Values

• •Authenticity
• •Empowerment
• •Ethical Consumption
• •Creativity & Uniqueness

Best Practices

• •Lead with the "Why": Always connect the products back to the core values of empowerment, authenticity, and ethical creation. Instead of just "New Fabrics In," try "New Ways to Express Yourself Have Arrived."
• •Celebrate the Creator: Make the customer the hero of the brand story. Feature their creations prominently and use language that celebrates their skill and vision, reinforcing the idea that Nanabenzz is a partner in their creativity.
• •Use Empowering Language: Incorporate words like "vision," "create," "legacy," "unique," "powerful," and "express" consistently across all platforms to reinforce the brand's empowering tone.
• •Tell the Nana Benz Story: Periodically retell the story of the Nana Benz women. This foundational narrative is a powerful differentiator and adds depth and meaning to the brand, connecting a purchase to a legacy of female strength.
• •Educate on Quality and Ethics: Emphasize what makes the fabrics special —their origin, the intricacy of the weave (jacquard, velvet, etc.), and how choosing to create your own clothing is a stand against fast fashion. This justifies the premium nature of the product and appeals to conscious consumers.

Social Perception

A niche, high-quality supplier of unique fabrics for custom, high-fashion garments, appreciated for its quality and beauty, building trust through customer creations and enhancing cultural capital.

Copy Examples

• •Beyond Fabric. Beyond Fashion. Your vision, brought to life. Discover textiles that tell a story.
• •From our hands to your imagination. ✨ We are in awe of this stunning jacquard gown created by the talented @[username]. This is what it means to be a 'Nana': powerful, creative, and unapologetically unique. What will you create? #BeNana #NanabenzzCreations #HauteCouture
• •The 'Lomé Gold' Jacquard: Woven with threads of ambition and elegance, this fabric is an homage to the trailblazing women who inspired our name. Its rich texture and unique pattern provide the perfect canvas for a statement piece that is all your own. An ethical choice for the discerning creator.
• •Tired of fast fashion? Create your own legacy.
• •Don't just follow the trend. Be the masterpiece. #Nanabenzz #EthicalFashion #DIYCouture #TissuAfricain