Brand Tone

Helpful and Customer-Oriented, Accessible and Practical, Inspirational (Aspiring), Confident and Quality-Conscious

Brand Values

• •Quality & Durability
• •Affordability
• •Customer Satisfaction & Support
• •Customization & Personalization
• •Trust & Security

Best Practices

• •Highlight Key Values Consistently: Regularly weave in terms related to quality, affordability, durability, and customer support in your descriptions, posts, and communications.
• •Use Clear and Simple Language: Avoid overly complex jargon.
• •Focus on Solutions: Offer solutions and advice in your content.
• •Maintain a Customer-Oriented Tone: Emphasize helpfulness and support in all communications.
• •Inspire and Guide: Balance practicality with inspiration, helping customers envision their dream homes.

Social Perception

Generally Positive with Some Reservations. Seen as a Serious Business. Some customers have raised concerns about the product quality not always matching the price point. Delivery times can also be a point of frustration for some.

Copy Examples

• •Let us help you create your perfect space. #MojNamjestaj #HomeInspo #QualityFurniture
• •Quality materials ensure lasting comfort and beauty.
• •From custom solutions to our curated collections, find inspiration and quality that endures.
• •Moj Namještaj – Your Partner in Creating a Beautiful Home.
• •We are available for any help, advice, and service