Brand Tone

Compassionate, Ethical, Authentic, Hopeful, Respectful

Brand Values

• •Child Welfare
• •Ethical Sourcing & Fair Trade
• •Preservation of Craftsmanship
• •Quality
• •Transparency & Non-Profit Focus
• •Animal Welfare

Best Practices

• •Highlight the direct impact of purchases on children's lives in Nepal.
• •Emphasize the high quality and handcrafted nature of the products.
• •Use inclusive and respectful language, avoiding generalizations or stereotypes.
• •Maintain a transparent and honest approach in all communications.
• •Showcase the stories of the artisans and the children they support.

Social Perception

Trustworthy, Reputable, High-Quality, Authentic, Charitable

Copy Examples

• •"Each purchase helps us provide healthcare, nutrition, and education to children in Nepal. Thank you for making a difference!"
• •"Our handcrafted cashmere scarves are made with love by Nepalese artisans, preserving centuries-old craftsmanship."
• •"By choosing our products, you're supporting fair wages, ethical sourcing, and the well-being of cashmere goats."
• •"Experience the warmth and beauty of Nepal with our collection of handmade treasures, empowering communities one purchase at a time."
• •"From our hands to your heart, know that your contribution is directly impacting the lives of little angelic kids we support."