Brand Tone

friendly, approachable, and trustworthy

Brand Values

• •Quality & Purity
• •Transparency
• •Customer Well-being & Satisfaction
• •Education & Destigmatization
• •Natural Solutions

Best Practices

• •Be Relatable and Empathetic: Use language that shows you understand your customers' everyday challenges (stress, sleep issues, desire for wellness) and position your products as helpful solutions.
• •Prioritize Clarity and Education: Explain CBD and its benefits in simple, easy-to-understand terms. Avoid overly scientific or industry jargon that might confuse or intimidate new users. Focus on transparency.
• •Maintain a Friendly and Approachable Voice: Whether it's on social media, email, or your website, keep the tone welcoming and conversational. Make customers feel comfortable engaging with your brand.
• •Highlight Quality and Natural Aspects: Consistently mention the use of high-quality, USA-grown hemp, vegan ingredients, and third-party lab testing to reinforce trust and appeal to health-conscious consumers.
• •Focus on the Positive Experience: Emphasize the enjoyable aspects of your products (taste, ease of use) and the positive outcomes (relaxation, better sleep, improved well-being) rather than just the product features.

Social Perception

Customers generally perceive nama CBD as a reliable and high-quality brand in the CBD market. Positive reviews frequently mention the effectiveness of the products, good taste, and customer service. The transparency regarding lab testing and ingredients contributes to a trustworthy image. Some users specifically appreciate the vegan and natural aspects of the products. The brand is often seen as a good option for those new to CBD due to their sampler packs and clear dosing information.

Copy Examples

• •Unwind your day, naturally. Our vegan CBD gummies are crafted with USA-grown hemp to help you find your calm. Taste the goodness, feel the difference.
• •Struggling with a racing mind at night? Discover our Sleep Plus gummies, expertly formulated with CBD and natural sleep aids to help you drift off peacefully. Your best rest starts here.
• •Life’s little stresses? We get it. That's why we created nama CBD – pure, simple, and effective support for your daily well-being. Explore our range and feel like you again.
• •Transparency you can taste. Our lab-tested, high-quality CBD edibles are made with ingredients you can trust. Because what’s on the label is what’s in the bottle (or gummy!).
• •Ready to elevate your everyday? From morning focus to evening relaxation, nama CBD offers a delicious way to incorporate the benefits of hemp into your routine. Find your perfect match with our quiz!