Brand Tone

Bold & Confident, Empowering & Inspirational, Elegant & Sophisticated, Celebratory & Joyful, Aspirational

Brand Values

• •Empowerment
• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Inclusivity
• •Creating Memories/Celebrating Moments
• •Boldness
• •Sustainability & Ethical Practices (Potential)

Best Practices

• •Embrace "Bold Empowerment": Consistently employ language that is both assertive and uplifting. Utilize strong verbs and affirmative phrasing to inspire confidence and celebrate individuality, avoiding overly cautious or modest communication.
• •Focus on "Cherished Moments": Frame product descriptions and brand storytelling around the theme of creating and celebrating memories. Use evocative language that connects the garments to special occasions and personal milestones.
• •Highlight Quality and Craftsmanship with Elegance: When discussing product attributes, use terminology that conveys sophistication, meticulous attention to detail, and high-quality materials (e.g., "refined tailoring," "luxurious fabrics," "timeless design").
• •Maintain an Aspirational yet Inclusive Voice: While appealing to the "dreamer" and the distinct "NALÈ Woman" persona, ensure the overall tone remains welcoming and inviting. Address the customer directly using "you" and "your" to foster a sense of inclusion within the NALÈ community.
• •Ensure Consistency Across All Platforms: The bold, empowering, and celebratory tone should be consistently applied across all brand touchpoints—from the website's "About Us" page and product descriptions to social media captions, email newsletters, and customer service interactions. Developing a concise brand voice guide can help ensure uniformity among all team members involved in communication.

Social Perception

NALÈ is generally perceived by customers as a brand offering distinctive, statement pieces well-suited for special events and occasions. There is an appreciation for the quality of materials and the aesthetic appeal of the designs. The brand is recognized and positively supported by some consumers as being Black-woman-owned. It appears to be positioned as an independent, premium, or niche luxury brand, underscored by its availability on platforms like Wolf & Badger and The Folklore which feature independent designers. Some customer feedback indicates potential concerns regarding sizing consistency, with items occasionally fitting larger than expected. The brand's strong association with "making memories" and "celebrations" likely contributes to a perception of it being for significant life events.

Copy Examples

• •Headline: NALÈ: Dress for the Moments You'll Never Forget. Body: Life is a collection of extraordinary memories. We craft the bold, elegant pieces that make them shine. Discover your NALÈ. Target: Women seeking distinctive outfits for special occasions. Platform: Website hero image, social media advertisement.
• •Headline: Unleash Your Bold. Embrace Your NALÈ. Body: Confidence isn't just worn, it's embodied. Our designs empower you to express your unique radiance, every single day. Find your power piece. Target: Women looking to enhance their confidence through their fashion choices. Platform: Instagram post, inspirational content.
• •Headline: More Than a Dress. It's a Statement. Body: From brunch with friends to the most cherished celebrations, NALÈ designs are crafted with exceptional quality and timeless style, for the woman who owns her space. Target: Fashion-conscious women who prioritize quality and unique design. Platform: Product feature on social media, email marketing.
• •Headline: The NALÈ Woman: Strong, Ambitious, Unforgettable. Body: Our latest collection is here, designed for the dreamers and doers. Because every day is an occasion to celebrate your unique journey. Target: Aspirational women who resonate with the described "NALÈ Woman" persona. Platform: Blog post introduction, Facebook advertisement.
• •Headline: Cherish Forever. Wear NALÈ. Body: Crafted for life's precious milestones and the joy of now. Discover pieces designed to be as memorable as your moments. Now also available to rent. Target: Women seeking special occasion wear, with a nod to sustainability and accessibility through rental options. Platform: Pinterest pin, website banner promoting rental options.