Brand Tone

Elegant, Artisanal, Culturally Rooted, Warm, Passionate

Brand Values

• •Quality
• •Respect
• •Customer Focus/Delight
• •Integrity & Honesty
• •Passion
• •Celebration
• •Ethical & Responsible Sourcing/Support for Artisans
• •Environmental Protection

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of Naksh's tone (Elegant, Artisanal, Culturally Rooted, Warm, Passionate) with examples of "do's and don'ts" for copy across all platforms.
• •Emphasize Storytelling: Weave narratives around the artisans, the origin of the fabrics/crafts (e.g., Maheshwari, Ajrakh), and the inspiration behind collections. This reinforces values like heritage, craftsmanship, and ethical sourcing.
• •Use Sensory and Evocative Language: Employ words that appeal to touch ("softest handloom cotton"), sight ("earthy hues," "tint of gold"), and emotion ("celebration," "passion") to convey quality and the richness of the experience.
• •Maintain Warmth in Customer Interactions: Ensure all communication, from social media replies to customer service emails, reflects the personal, respectful, and customer-centric approach highlighted in testimonials.
• •Showcase Authenticity Consistently: Regularly feature content (images, videos, blog posts) that highlights the handloom process, the artisans (with their permission), and the real people behind the brand. This builds trust and reinforces the brand's commitment to its core values.

Social Perception

Positive for Quality and Design, Appreciation for Craftsmanship, Personal Connection with the Founder, Trusted Brand, Effective Online Presence (Facebook Lives)

Copy Examples

• •Instagram Post (New Collection - Saree): "Drape yourself in a legacy of artistry. ✨ Our new Maheshwari Silk Saree, 'Swarna Rekha,' whispers tales of ancient looms, enriched with a tint of gold for timeless luxury. Ethically sourced, passionately crafted. Discover the Naksh difference. #NakshForYou #HandloomHeritage #SareeLove #ArtisanCrafted #EthicalFashion"
• •Facebook Ad (Kurti Promotion): "Feel the embrace of pure comfort and authentic Indian craftsmanship. Our Ajrakh print Kurtis are more than just attire; they're a celebration of tradition, designed for the modern woman. Hand-blocked with passion, tailored for you. Enjoy 10% off your first Kurti with code WELCOME10. Shop now! [Link] #NakshFashionStudio #IndianEthnicWear #SupportArtisans #QualityCraftsmanship #BeIndianBuyIndian"
• •Website Banner (Brand Story Focus): "Naksh: Weaving Dreams, Empowering Artisans. Beyond fashion, we're a promise – of quality, respect for heritage, and a commitment to those who craft beauty with their hands. Explore our story, wear our values. [Link to About Us] #NakshValues #ConsciousFashion #IndianCraft"
• •Email Newsletter (Customer Appreciation): "Dear [Customer Name], at Naksh, you're more than a customer; you're part of our family. We're passionate about bringing you designs that celebrate your unique style and our shared heritage. Thank you for being on this journey with us. As a token of our appreciation, enjoy early access to our upcoming 'Chanderi Glow' collection. [Link] With warmth, The Naksh Team. #NakshFamily #CustomerLove #NewCollection"
• •Product Description Snippet (Kaftan): "Indulge in the effortless elegance of our Dabu print Kaftan. Crafted from the softest handloom cotton, this piece is a testament to comfort meeting artistry. Each motif, a mark of our artisans' dedication, brings a touch of earthy sophistication to your everyday. Responsibly made, designed to be cherished. [Link] #NakshKaftan #HandcraftedComfort #SustainableStyle"