Brand Tone

friendly, relatable, and focused on comfort and luxury

Brand Values

• •Quality and Comfort
• •Customer Satisfaction
• •Simplicity and Style

Best Practices

• •Prioritize "Comfort" in Your Vocabulary: Consistently use words that evoke a sense of softness, ease, and relaxation. Think "buttery," "cloud-like," "gentle," and "cozy."
• •Speak Directly to Your Customer: Use "you" and "your" to create a personal connection. Frame your copy as a conversation with a friend who is recommending a product they love.
• •Highlight the "Why" Behind the "What": Instead of just listing product features, explain the benefit to the customer. For example, instead of "high-waisted pants," say "flattering high-waisted pants for ultimate comfort."
• •Embrace User-Generated Content: Feature customer reviews and photos in your marketing materials. This reinforces the brand's authenticity and social proof.
• •Maintain a Warm and Approachable Voice: Even in more formal communications like return policies, strive for a friendly and understanding tone. Phrases like "no stress!" help to maintain this approachability.

Social Perception

overwhelmingly positive, driven by customer reviews and user-generated content. Customers frequently express a high level of satisfaction, with many stating they intend to make repeat purchases. The brand is perceived as offering exceptionally comfortable and high-quality pajamas. TikTok videos and reviews further amplify this perception, with users praising the fit and feel of the garments. The brand appears to be building a loyal following who act as vocal advocates.

Copy Examples

• •Experience the feeling of a thousand clouds. Our buttery soft sleep sets are designed for your ultimate comfort. You deserve this.
• •Meet your new favorite reason to stay in. Our Super Soft Sleep Set is crafted from a lightweight modal fabric that feels like a second skin. With a flattering high-waisted design and convenient pockets, you'll never want to take them off.
• •(Image: A person lounging comfortably in Nakobe pajamas with a cup of tea) That weekend feeling, bottled up in the softest pajamas you'll ever own. What are your plans for relaxing this weekend? #NakobeComfort
• •A little bit of luxury, just for you.
• •Tired of pajamas that are anything less than perfect? We were too. That's why we created Nakobe. Discover the difference that buttery soft, breathable fabric makes. Shop now and get ready to upgrade your downtime.