Brand Tone

Caring, Empathetic, Inspiring, Brave, Timeless, Stylish, Responsible, Transparent, Approachable, and Friendly.

Brand Values

• •Courage (Rohkeus)
• •Care (Välittäminen)
• •Quality and Durability
• •Sustainability and Responsibility
• •Unique Design and Timeless Style
• •Customer-Centricity

Best Practices

• •Embody "Brave" and "Caring": Let these core values shine through. Use encouraging and warm language. Highlight the courage it takes to choose sustainable, timeless fashion over fleeting trends, and showcase the care that goes into each garment and the brand's relationships.
• •Speak to Timelessness and Quality: Emphasize the longevity and versatility of the clothing. Use words like "investment piece," "forever favorite," "crafted to last," and detail the high-quality, responsible materials.
• •Be Transparent and Authentic: Clearly communicate about sustainable practices, material sourcing (like GOTS-certified cotton), and ethical production in Estonia. Avoid jargon where possible, making it easy for customers to understand and appreciate these efforts.
• •Inspire and Connect Emotionally: Use storytelling to connect with customers. Share the inspiration behind designs or how the clothes are made to be part of life's moments. Focus on how the clothes make the wearer *feel* – comfortable, beautiful, confident.
• •Maintain Visual and Verbal Harmony: Ensure the tone of the copy aligns with the visual branding on the website and social media – which is often bright, natural, and showcases joy and comfort. The language should be as thoughtfully curated as the designs themselves.

Social Perception

Positive, valued for quality and sustainability, stylish and unique, trusted, and recognized as a Finnish design brand.

Copy Examples

• •Headline: Wear Your Courage. Discover Nakoa. Body: At Nakoa, 'brave' isn't just our name, it's our promise. Each piece is designed with timeless style and crafted from the kindest materials, empowering you to walk through your world with confidence and joy. Find your new forever favorite today.
• •Social Media Post (with image of a woman smiling in a Nakoa dress): Embrace the everyday beautiful. Our [Product Name] dress, made from soft, breathable [Material, e.g., GOTS-certified cotton], is designed to move with you, from quiet morning moments to joyful afternoon adventures. Crafted with care, loved for a lifetime. #NakoaClothing #TimelessStyle #SustainableFashion
• •Product Description Snippet: Feel the difference of truly considered design. The [Product Name] features our signature [Specific unique print/design detail] on wonderfully soft [Material]. Ethically made in Estonia, it's a piece you'll reach for season after season, embodying both style and our commitment to a gentler way of fashion.
• •Email Subject Line: Be Brave, Be You, In Nakoa. Email Body Snippet: We believe clothing should not only look beautiful but feel incredible and stand for something more. Our latest collection is an invitation to embrace your unique spirit with pieces designed to last, made with respect for people and planet.
• •About Us Page Snippet: Nakoa was born from a desire to create something new, something brave. We pour care into every stitch, choosing only the best sustainable materials and partnering with those who share our values. Because we believe the clothes you love should also love the world back. Join us on this journey of timeless design and conscious choices.