Brand Tone

Professional & Knowledgeable, Approachable & Inclusive, Aspirational & Elegant, Conscious & Caring, Australian & Authentic

Brand Values

• •Quality & Efficacy
• •Natural & Gentle Formulations
• •Ethical Practices
• •Hair Health & Beauty
• •Accessibility of Luxury
• •Australian Heritage

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that outlines key characteristics of the NAK Hair USA voice (e.g., Professional but Warm, Elegant yet Accessible, Educational and Empowering) with "do's and don'ts" for tone and language. For instance: Do: Use words like "crafted," "nourishing," "vibrant." Don't: Use overly casual slang or hyper-technical jargon without explanation.
• •Always Emphasize Core Values: Weave in mentions of "Australian-made," "vegan," "cruelty-free," "sulphate-free," and "paraben-free" naturally and regularly where relevant. This reinforces brand identity and appeals to the target conscious consumer.
• •Focus on Benefits and Solutions: While mentioning features (like ingredients) is important, translate them into tangible benefits for the customer (e.g., "Our Marula Oil infusion means your hair gets deep hydration and incredible shine," rather than just "Contains Marula Oil"). Frame copy around solving customer hair problems with an "everyday luxury" feel.
• •Maintain Visual and Verbal Synergy: Ensure the copy's tone aligns with the visual aesthetic. If the imagery is clean, elegant, and nature-inspired, the copy should reflect that sophistication and connection to natural elements. Avoid a mismatch, such as overly playful copy with very formal imagery.
• •Educate with Approachable Expertise: Share knowledge about hair care and ingredients in a way that is easy to understand and positions NAK Hair USA as a knowledgeable authority, but without being intimidating. Use "we believe," "our philosophy," and tips that empower the user, reinforcing the salon-professional yet accessible quality.

Social Perception

Trusted by Professionals, Effective for Various Hair Needs, Ethically Sound Choice, Good Quality, Premium Product, Pleasant User Experience, Emerging International Brand (in the USA)

Copy Examples

• •Quench your hair's thirst. 🌿 Our Australian-made Hydrating Shampoo & Conditioner, infused with natural vegan ingredients, delivers essential moisture without harsh sulphates or parabens. Experience the everyday luxury of soft, supple, and beautifully hydrated hair. #NAKhairUSA #VeganHydration #HealthyHairJourney #CrueltyFreeLuxury #AustralianHaircare
• •Say goodbye to brassy, hello to beautiful blonde! ✨ Our NAK Hair Blonde Plus regimen, powered by violet pigments and nourishing botanicals, neutralizes unwanted tones while keeping your blonde hair healthy and vibrant. Salon-quality results, cruelty-free care. Discover your best blonde. Shop now! #NAKhairUSA #BlondeToning #VeganHaircare #NoMoreBrassy #SalonBlonde
• •Crafted in Australia. Kind to Your Hair. 🇦🇺 At NAK Hair USA, we believe in everyday luxury powered by nature. Our professional-grade, vegan formulas are sulphate-free, paraben-free, and always cruelty-free, because beautiful hair shouldn't come at a cost to our planet or its creatures. Experience the NAK difference. #NAKhairValues #EthicalBeauty #AustralianMade #HairHealth
• •Hello [Customer Name],Unlock the secret to [specific benefit, e.g., incredible shine, lasting volume] with our newest innovation, [New Product Name]! True to the NAK Hair promise, this [product type] is lovingly crafted in Australia with the finest natural vegan ingredients, and is, of course, free from sulphates, parabens, and never tested on animals.Elevate your hair ritual to an everyday luxury.Learn more and be the first to experience it: [Link]Warmly,The NAK Hair USA Team
• •5 Aussie Hair Secrets for Year-Round Healthy Locks 🌿 | NAK Hair USA Teaser copy for social: Dreaming of effortlessly healthy hair? We're sharing 5 Australian-inspired hair care secrets, featuring gentle, vegan ingredients to keep your locks luscious, no matter the season. Click the link in bio for the full scoop! #NAKhairTips #AustralianBeauty #VeganHaircare #HealthyHairHabits