Brand Tone

Enthusiastic & Expert: A blend of passionate & fun, knowledgeable & trustworthy, and caring & relatable, emphasizing scientific credibility with an upbeat, approachable voice.

Brand Values

• •Holistic Health & Wellness
• •Quality & Transparency
• •Expertise-Driven
• •Community
• •Fun & Enjoyment

Best Practices

• •Lead with Passion, Support with Facts: Start with relatable, emotional, and fun language that resonates with pet parents. Follow up with the "why"—the nutritional benefits, the expert formulation, and the quality ingredients—to build trust.
• •Embrace the "Dog Parent" Persona: Write as if you are one of your customers. Use terms like "furbaby," "doggo," and "BFF," and share relatable struggles and joys of having a dog.
• •Always Circle Back to the Values: Ensure every piece of copy, whether a short tweet or a long blog post, reinforces at least one core value: holistic health, quality, expertise, community, or fun.
• •Turn Features into Fun Benefits: Instead of just saying "Contains Glucosamine," say "For zoomies without the ouches! Our chews are packed with glucosamine to support happy, bouncy joints."
• •Keep it Conversational: Use questions to engage the audience ("Does your pup do this?"), use emojis to add personality, and maintain a friendly, approachable voice in all communications, including comment replies and DMs.

Social Perception

Overwhelmingly positive, especially among its customer base, perceived as offering high-quality, effective, and trustworthy products. The brand is seen as personable, engaged, and proudly Australian.

Copy Examples

• •Tummy troubles? We've been there. 🙋‍♀️ Our 'Digestion Booster' wasn't just made, it was inspired by our own fussy pup's journey to a happy gut. Expertly formulated by our in-house nutritionist, it's a sprinkle of science and a whole lotta love. Because a happy tummy means a happy (and less gassy!) best friend. #NakedMunchPets #FunNotFake #GutHealthForDogs
• •More Than a Treat. It's Trust in a Bag. 100% Aussie, human-grade ingredients curated by a pet nutrition expert. Give them the goodness they deserve.
• •🤫 Shh... Is Your Dog a Secret Foodie?
• •The things they'll do for the good stuff. 😉 #dogtraining #dogtreats #aussiedogs #willworkfortreats #nakedmunchpets
• •Stop the endless search for healthy *and* delicious. At Naked Munch Pets, we do both. Founded by a dog mum for dog mums (and dads!), we create nutritious, Aussie-made treats and meal boosters that get tail wags of approval. Tap to shop the range that's fun, not fake!