Brand Tone

Friendly and Approachable, Empowering and Supportive, Positive and Upbeat, Educational and Informative, Authentic and Transparent

Brand Values

• •Natural Ingredients & Clean Products
• •Transparency
• •Health and Wellness
• •Community
• •Female Empowerment/Focus
• •Quality and Efficacy
• •Education

Best Practices

• •Create a "Tone of Voice" Guide: Document the key characteristics of the brand voice (e.g., Friendly, Empowering, Positive, Authentic, Educational). Include examples of "do's and don'ts" for language, specific phrases to use or avoid (e.g., always say "#NHgang" for community, avoid overly technical jargon unless explained simply).
• •Know Your Audience Deeply: Understand who you're talking to – their aspirations, challenges, and language style. Naked Harvest's audience appreciates relatability, positivity, and clear information about health and wellness. Copy should resonate with their desire for a healthy, active, and balanced lifestyle, particularly with a female-centric approach where appropriate.
• •Emphasize Values in Messaging: Consistently weave core brand values like "natural ingredients," "transparency," "no nasties," and "community" into the copy, whether it's a product description, social media post, or email. This reinforces what the brand stands for.
• •Use Storytelling & Relatability: Share stories (like Georgie Stevenson's journey, customer testimonials, or the "why" behind a product) to connect on an emotional level. Acknowledge everyday wellness struggles and position Naked Harvest as a supportive solution.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visual branding (bright, clean, positive). An upbeat, friendly caption should accompany a vibrant, inviting image. Consistency across all touchpoints (website, social, email, packaging) is key to building a strong, recognizable brand identity. Regularly review content across all platforms to ensure it aligns with the established tone.

Social Perception

Trustworthy, Effective, High Quality, Taste-Focused, Community-Oriented, Aspirational yet Relatable, Aesthetically Pleasing

Copy Examples

• •Instagram Post (Image: Bright flat lay of a new smoothie flavour with fresh fruits): Hello Sunshine! ☀️👋 Meet your new morning ritual! Our NEW [Product Name] is packed with all-natural goodness to fuel your glow from the inside out. We're talking vibrant fruits, essential vitamins, and absolutely NO hidden nasties. Just pure, delicious energy to help you conquer your day! ✨ What are your go-to smoothie ingredients, #NHgang? Share below! #NakedHarvest #FuelGood #NaturalWellness #VeganFriendly
• •Facebook Ad (Carousel showing different product uses - pre-workout, protein for baking, wellness latte): Tired of supplements that taste blah or are full of things you can't pronounce? 🙋‍♀️ So were we! That's why Naked Harvest is all about real ingredients for real results. From a morning energy kick to post-workout recovery, or a calming evening treat, we've got your natural wellness journey covered. Swipe to see how the #NHgang uses their faves & discover yours! Shop now for 100% goodness. #NoNasties #HealthyLifestyle #NourishYourBody #AussieMade
• •TikTok Video Script (Upbeat, quick cuts): (Scene 1: Person looking tired) Feeling that 3 PM slump? (Scene 2: Grabs Naked Harvest product, mixes it quickly) Not anymore! My secret? Naked Harvest [Product Name]! 🍓 (Scene 3: Takes a sip, smiles, looks energized) All-natural, tastes amazing, AND actually works! No artificial anything, just pure plant-powered goodness to keep me going. Get yours & join the #NHgang! 😉 #NakedHarvestSupplements #EnergyBoost #HealthyHacks #VeganSupplements #TikTokMadeMeTryIt
• •Email Newsletter Snippet (Focus on a wellness ingredient): Hey [Customer Name], ever wondered what makes our Gorgeous Greens so, well, gorgeous? 😉 Beyond the delicious natural flavour, we've packed it with [Specific Ingredient] because we believe in transparency and true nourishment. [Briefly explain benefit of ingredient in simple, friendly terms]. It’s all about giving your body the best, without any of the confusing stuff. Ready to feel the difference? Explore our all-natural range today! #WellnessJourney #KnowYourSupplements #NakedHarvest
• •Website Banner (Promoting a community challenge or new blog post): Join the #NHgang Wellness Glow-Up! ✨ Discover tips, recipes, and support to help you nourish, fuel, and optimize your day, naturally. We believe in empowering you with the knowledge and clean supplements to feel your best. Click here to [Read Our Latest Blog Post / Join the Challenge]! #NakedHarvest #CommunityLove #HolisticHealth #EmpoweredWellness