Brand Tone

Luxurious & Sophisticated, Conscious & Ethical, Comfort-Oriented & Approachable Luxury, Timeless & Modern, Warm & Inviting

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Environmental Consciousness
• •Ethical Practices & Fair Trade
• •Transparency
• •Timeless Style
• •Customer Experience
• •Affordable Luxury
• •Responsibility, Humanity, and Diversity

Best Practices

• •Emphasize 'Bare' Sensorial Language: Use words that evoke the softness, lightness, and 'second-skin' feel of the cashmere (e.g., 'enveloping,' 'whisper-soft,' 'effortless,' 'pure,' 'gentle').
• •Integrate Sustainability Naturally: Weave in terms related to ethical sourcing, cruelty-free practices, and environmental responsibility as inherent qualities of the luxury, not just add-ons. For example, 'Indulge in the pure luxury of ethically sourced cashmere.'
• •Maintain an Elevated yet Approachable Voice: The language should be sophisticated and refined, reflecting the premium product, but also warm and inviting, avoiding overly technical or exclusive jargon.
• •Focus on Timelessness and Investment: Position the products as enduring pieces rather than fast fashion. Use phrases like 'wardrobe essentials,' 'lasting style,' 'investment piece,' 'modern heirlooms' to highlight longevity and conscious consumption.
• •Develop a Core Messaging Guide: Create and regularly update a document outlining key brand phrases, value propositions, approved terminology for sustainability and quality, and the desired emotional impact of the copy. This ensures all writers and marketers are aligned. This guide should also include the 'why' behind the brand as stated by the CEO: 'creating with understated refinement and bringing in a little bit of nature. It's a sensory experience.'

Social Perception

NAKEDCASHMERE is generally viewed as a source of high-quality, soft, luxurious, and stylish cashmere. The brand's commitment to sustainability and ethical practices resonates well with conscious consumers. The direct-to-consumer model offering luxury at a better price point is also a significant draw. The brand has a strong following among celebrities and influencers, which enhances its aspirational appeal.

Copy Examples

• •Headline: Pure Cashmere. Pure Comfort. Consciously Crafted. Body: Wrap yourself in the unparalleled softness of NAKEDCASHMERE. Sustainably sourced from Inner Mongolia and ethically produced, each piece is a testament to timeless style and a gentler touch on the planet. Feel good, inside and out. Call to Action: Discover Your Second Skin.
• •Headline: The Art of Undyed Luxury. Body: Experience cashmere in its most natural state. Our undyed collection celebrates the pure beauty and inherent softness of the fiber, minimizing environmental impact without compromising on warmth or elegance. It’s luxury, simplified. Call to Action: Explore Natural Hues.
• •Headline: Investment Pieces, Ethically Made. Body: At NAKEDCASHMERE, we believe true luxury lasts. That’s why we create timeless cashmere essentials designed for longevity, using fair trade practices and cruelty-free fibers. Invest in quality that aligns with your values. Call to Action: Build Your Conscious Wardrobe.
• •Headline: Beyond Softness: A Commitment to a Better Future. Body: From our traceable cashmere fibers to our minimal waste knitting techniques and recycled collections, every NAKEDCASHMERE garment is a step towards a more sustainable future. Indulge in luxury that cares. Call to Action: Learn Our Story.
• •Headline: Effortless Elegance, Responsibly Sourced. Body: Elevate your everyday with the quiet luxury of NAKEDCASHMERE. Our designs merge modern sophistication with the cozy embrace of 100% pure cashmere, sourced with respect for the animals and the artisans. Style that speaks volumes, softly. Call to Action: Shop the New Collection.