Brand Tone

Aspirational, Empowering, Health-Conscious, Informative, Chic, Modern, Community-Focused, Positive, and Uplifting.

Brand Values

• •Holistic Wellness
• •Natural Ingredients & Quality
• •Sustainability & Ethical Practices
• •Effortless Self-Care
• •Transparency
• •Innovation

Best Practices

• •Emphasize the 'Singaporean origin' and manufacturing in certified facilities to build trust and quality perception.
• •Incorporate aspirational language that encourages self-care and wellness.
• •Highlight the plant-based and natural ingredients and link them to specific benefits.
• •Promote the brand's commitment to sustainability and ethical practices.
• •Use relevant hashtags to increase visibility and engagement on social media platforms such as #NakedBlendDifference and #PlantBasedGoodness.

Social Perception

Positive for product efficacy, seen as a lifestyle enhancer, trusted for quality, and associated with clean beauty/wellness.

Copy Examples

• •Redefine your wellness and beauty-from-within regime with Naked Blend.
• •Build your body confidence with our range of plant-based supplements.
• •Experience effortless wellness with our products designed to seamlessly blend into your modern lifestyle.
• •At Naked Blend, we believe true well-being is a harmonious blend of nature's wisdom and modern science.
• •Unlock a radiant complexion with our natural and effective formulations.