Tono de Marca

Spiritual, Serene, and Earthy

Valores de Marca

• •Spirituality & Mindfulness
• •Connection to Nature
• •Authenticity & Self-Expression
• •Conscious Consumerism
• •Community

Mejores Prácticas

• •Create a "Brand Voice" Word Bank: Develop a list of on-brand words (e.g., sacred, luminous, soul, journey, intention, vibrant, flow, serene, earthy) and words to avoid (e.g., cheap, hurry, sale, must-have, limited time only). Use this as a guide for all communications.
• •Focus on "Feeling" over "Features": Instead of just describing what a product is, describe how it makes the customer feel. Does it bring calm? Does it inspire creativity? Does it connect them to nature?
• •Use Storytelling: Share the story behind a product. Where did it come from? What inspired the design? This adds a layer of meaning and value beyond the physical item, reinforcing the brand's value of conscious consumerism.
• •Engage with Questions: End social media posts with gentle, open-ended questions that encourage reflection and community interaction, such as, "What are you calling into your life this week?" or "How do you create your sacred space?"
• •Maintain a Consistent Rhythm and Flow: Write in a way that is calm and easy to read. Use shorter sentences, line breaks, and soft, inspirational language. Avoid exclamation points and urgent calls-to-action to maintain the serene and trustworthy tone.

Percepción Social

Overwhelmingly positive, perceived as an aspirational and authentic "hidden gem," a source of inspiration and tranquility. Customers see it as a go-to for unique, meaningful items, with friendly and knowledgeable staff.

Ejemplos de Copy

• •Bathed in light, ready for intention. ✨ Our new collection of deep purple Amethyst has arrived, each piece vibrating with calming energy to bring peace to your sacred spaces. Let these natural wonders soothe your mind and open your intuition. Which one is calling to your soul? Visit us in-store or tap to discover online.
• •Flow with the tide of life in our new collection of bohemian dresses. Crafted for comfort and designed to move with you, each dress is a celebration of freedom and effortless style. Perfect for coastal wanderings and magical moments. Shop the collection now and find the print that tells your story.
• •Begin each day with intention. Our 'Morning Ritual' mug is handcrafted to fit perfectly in your hands, its earthy texture connecting you to the present moment. The subtle speckled glaze is unique to each piece, a reminder of the beauty in imperfection. Ideal for your morning coffee, herbal tea, or evening cacao. A simple, sacred tool for your daily practice.
• •A little magic for your inbox, from NAKARMA ✨
• •NAKARMA was born from a dream: to create a soulful sanctuary where the material and the mystical could coexist. Here in the heart of coastal Port Stephens, we curate conscious goods—from flowing garments that honor your spirit to sacred crystals that charge your home with positive energy. We believe that the objects we surround ourselves with should tell a story and nurture our well-being. Welcome to our tribe.