Brand Tone

Passionate, Friendly, and Community-Centric

Brand Values

• •Fandom and Passion
• •Community and Friendship
• •Artistry and Quality
• •Collaboration

Best Practices

• •Embrace the Lingo: Consistently use words like "nakama," "crew," "journey," and "adventure" to reinforce the brand's core theme of friendship and shared passion.
• •Speak as a Fan: Always write from the perspective of a fellow anime enthusiast. Share personal excitement about a new design or character to create a genuine connection.
• •Foster Community Dialogue: End social media posts with questions that encourage engagement. Ask followers for their opinions, favorite characters, or what they'd like to see next.
• •Maintain a Relatable Tone: Keep the language casual, positive, and friendly. Emojis and informal language help maintain the brand's approachable personality.
• •Credit and Celebrate Artists: When launching a new pin, prominently feature and tag the collaborating artist. This not only shows appreciation but also highlights the brand's commitment to quality and community.

Social Perception

Nakama Pin is perceived as an authentic and trustworthy 'for fans, by fans' business, known for creating high-quality, desirable collectibles that honor source material and resonate deeply with its target demographic through the cultural significance of 'Nakama.'

Copy Examples

• •Our crew is growing! We’ve poured all our heart into this new 'Cursed Energy' pin, capturing the tiniest details. Ready to add this sorcerer to your collection? He drops this Friday at 7 PM EST. Let your nakama know!
• •Remember the feeling of watching this for the first time? We do. That's why we created this pin. It's more than just an accessory; it's a piece of that memory. Made with love, by fans like you. Shop the collection now.
• •A sale for our Nakama! To celebrate our journey together, take 20% off all pins this weekend. It's our way of saying thank you for being part of our crew.
• •Guess who's coming to the shop... 👀 We've been working on this one for a while, and we think you're going to love it. Get ready for a new nakama to join your pinboard. Full reveal inside!
• •You asked, and we listened! The fan-favorite 'Space Cowboy' pin is officially back in stock. These sold out fast last time, so grab yours before they're gone again! #animepins #enamelpin #pindrop