Tono de Marca

Educational, Passionate, Accessible, and Community-Focused

Valores de Marca

• •Empowerment through Education
• •Creativity and Self-Expression
• •Quality and Affordability
• •Accessibility
• •Ethical Practices

Mejores Prácticas

• •Lead with Education: Always aim to teach something. Whether it's a quick tip in a caption or a full-length tutorial, position the brand as a helpful expert. Use phrases like "Here's how," "The secret to...," and "Did you know?"
• •Use Enthusiastic and Descriptive Language: Instead of just "pink polish," use "vibrant neon pink" or "delicate shimmery nude." Convey passion and excitement for the products and the creative possibilities they unlock.
• •Celebrate the Community: Regularly feature customer photos (with credit). Ask questions in captions to encourage comments and engagement (e.g., "Which color is your favorite?" "What are you creating this weekend?"). This makes the audience feel like part of the brand.
• •Balance Professional and Accessible Terminology: Use correct industry terms like "monomer" and "c-curve," but always explain what they mean or provide a link to a tutorial. This respects the knowledge of professionals while welcoming newcomers.
• •Maintain a Consistent Call to Action (CTA) Focus: While the primary CTA is often to "shop," secondary CTAs should drive community engagement and education. Encourage users to "Watch the full tutorial on YouTube," "Share your creations with #NaioNails," or "Tag a friend who would love this."

Percepción Social

Naio Nails is largely perceived as a trusted, vibrant, and innovative community hub for nail enthusiasts. The immense social proof of 1.8 million YouTube subscribers and nearly 2 million Facebook likes underscores its popularity and influence. Customers and influencers frequently praise the high pigmentation and unique color selection of their acrylics and gel polishes. The brand is seen as a go-to for both staples and trendy, creative products. While some early criticism from over a decade ago pointed to poor quality and service, the current perception is that of a significantly improved and reliable family business. More recent forum discussions and reviews focus on product performance, with many nail technicians using and recommending the brand. However, some users note the products, particularly the highly pigmented acrylics, have a learning curve and may be better suited for those who are not complete beginners.

Ejemplos de Copy

• •Don't just shimmer, *explode* with light. ✨ Introducing 'Galaxy Dust,' our new Urban Graffiti gel polish. Packed with holographic flecks that catch every ray, it's a whole universe in a bottle. Swipe to see it in action! Are you ready to shine? #NaioNails #GlitterNails #GelPolish #NailArtCommunity
• •Ever dreamed of creating salon-worthy nails at home? Stop dreaming and start doing! Our Acrylic Starter Kit has everything you need to begin your nail journey, from professional-grade liquid and powder to our step-by-step video guides on YouTube. Your nail transformation starts here. Shop now for 10% off your first order! #NaioNailsUK #NailStarterKit #DIYnails
• •Title: "5 Common Acrylic Mistakes & How to Fix Them! | Pro Nail Tech Tips" Description: "Feeling frustrated with lifting, lumps, or a messy application? You're not alone! In this tutorial, our head tech Greg breaks down the 5 most common mistakes beginners make with acrylic and shows you exactly how to correct them for a flawless, long-lasting set. All products used are linked below! #NailTutorial #AcrylicNails #BeginnerNails"
• •🎃 Spooky & Sparkly Looks Inside! Our Halloween Collection is Here! 🦇
• •Unleash Your Inner Artist. From vibrant neons to dazzling chromes, find your perfect color. | SHOP ALL NAIL ART