Brand Tone

friendly, approachable, educational, enthusiastic, encouraging, empowering, fun, entertaining, inclusive

Brand Values

• •high-quality products
• •affordable products
• •accessible products
• •supporting creativity
• •supporting professional development
• •vegan-friendly
• •cruelty-free
• •innovation
• •staying current with industry trends

Best Practices

• •Maintain a Positive and Encouraging Tone: Always use uplifting and supportive language to motivate and inspire your audience, regardless of their skill level.
• •Emphasize Education and Empowerment: Frame your content around helping customers learn and improve their skills, positioning your brand as a valuable resource.
• •Showcase Creativity and Innovation: Regularly feature new products, techniques, and customer creations to keep your content fresh and exciting.
• •Foster a Sense of Community: Encourage interaction and sharing among your followers by using inclusive language and creating opportunities for engagement.
• •Be Transparent and Authentic: Clearly communicate your brand's values, such as being cruelty-free, and be open and honest in your interactions with customers.

Social Perception

largely positive; customers praise pigmentation, quality, and affordability; recommended for beginners and experienced technicians; strong community engagement; loyal following; positive customer experience despite some older shipping/customer service issues.

Copy Examples

• •Unleash your creativity with our new 'Cosmic Chrome' collection! These highly-pigmented powders will transport your nail art to another galaxy. Get yours now and let your designs shine!
• •Struggling with your acrylic application? Our latest YouTube tutorial breaks down the basics to help you achieve a flawless finish. Watch now and level up your nail game!
• •We love seeing your amazing creations! Tag us in your Naio Nails designs for a chance to be featured on our page. Let's inspire each other!
• •Treat yourself! Get 15% off all starter kits this week and begin your journey into the world of professional nail art. Your dream nails are just a click away.
• •For over 20 years, we've been passionate about providing the tools you need to create stunning nails. From our studio to yours, we're here to support your artistry every step of the way. Thank you for being part of the Naio Nails family.