Brand Tone

Authentic, Inspirational, and Passionate

Brand Values

• •Creativity & Self-Expression
• •Spirituality & Connection
• •Authenticity & Transparency
• •Joy & Beauty
• •Empowerment/Inspiration

Best Practices

• •Develop a Brand Voice Guide: Even if simple, jot down key adjectives (e.g., authentic, inspirational, warm, passionate) and phrases that align with the brand. Note any words or tones to avoid.
• •Always Write as Naimah (or in her established voice): Maintain a first-person perspective where appropriate, especially on social media and in emails. This reinforces the personal connection.
• •Focus on Storytelling: Share the inspiration, the process, or the feeling behind each piece. This aligns with the authentic and personal values.
• •Use Uplifting and Positive Language: Even when discussing challenges or deeper themes, frame them in a way that is ultimately hopeful or insightful.
• •Review and Edit Consistently: Before publishing any copy, reread it to ensure it aligns with the established tone and values. Ask: "Does this sound like Naimah Thomas Art?"

Social Perception

Talented Artist, Unique Style, Emotionally Resonant Art, Positive & Genuine, High-Quality Products

Copy Examples

• •Instagram Post (New Artwork): "✨ Dive into 'Cosmic Whispers' ✨ This piece flowed from a place of quiet contemplation, listening to the universe's subtle nudges. I hope it brings a sense of peace and wonder to your space, just as it did to my studio. What do you feel when you look at it? Share your thoughts below! #NaimahThomasArt #AbstractArt #SpiritualArt #NewCollection #ArtForYourHome"
• •Facebook Ad (Print Collection): "Bring soulful energy into your everyday. ✨ My latest collection of fine art prints is here, each one a vibrant echo of an original Naimah Thomas painting. Perfect for gifting or transforming your own sanctuary. Explore the collection and find the piece that speaks to you. Shop now: [Link]"
• •Website Product Description (Specific Painting): "Allow 'Ephemeral Dreams' to transport you. Layers of rich acrylics dance across the canvas, capturing the fleeting beauty of a dream just before waking. This original painting is an invitation to pause, reflect, and embrace the magic within the unseen. Dimensions: 24x36 inches. Medium: Acrylic on Canvas. Signed by Naimah Thomas."
• •Email Newsletter Snippet (Studio Update): "Hello art lover! This week in the studio has been all about exploring new textures and a deeper connection to the earth's palette. There's something so grounding about mixing these rich, natural tones. Stay tuned for what emerges! In the meantime, remember to find the art in your everyday. With gratitude, Naimah."
• •Social Media Story (Work in Progress): (Video/Image of a painting in progress) Text overlay: "The messy middle is where the magic happens! ✨ Trusting the process. #WIP #ArtistLife #NaimahCreates #CreativeJourney"