Brand Tone

Creative & Artistic, Bold & Trendy, Empowering & Inspirational, Approachable & Relatable (with an edge), Quality-Focused & Professional

Brand Values

• •Artistry & Creativity: Celebrating detailed and unique nail art is paramount.
• •Quality & Innovation: Providing high-performance products for both professionals and enthusiasts.
• •Empowerment & Community: Inspiring and supporting fellow nail artists and building a strong online community.
• •Authenticity & Resilience: Being transparent about the journey, including challenges, and persevering.
• •Passion & Hard Work: Demonstrating dedication to the craft and business.

Best Practices

• •Embrace Bold Visuals & Language: Use vibrant, high-quality imagery and videos. Don't shy away from edgy, confident, and playful language that reflects the 90s/Y2K-inspired, artistic, and entrepreneurial spirit. Think "slay," "drip," "villain era," "iconic."
• •Channel Dev's "Nail Bestie" Persona: Write as if you're talking to a friend who shares the same passion for nail art and 90s/early 2000s culture. Be enthusiastic, a little sassy, and encouraging. Use emojis to enhance this feel. 🔥💅✨📼
• •Highlight Artistry and Quality: Continuously emphasize the skill involved in creating the nail art and the superior quality of the products. Use phrases like "hand-painted," "intricate detail," "luxury press-ons," "highly pigmented," "professional grade."
• •Share the Journey & Inspire: Weave in elements of the entrepreneurial story, resilience, and passion. Motivate aspiring artists by showcasing what's possible with hard work and dedication. Authenticity is key, even when acknowledging challenges.
• •Engage with Trends & Community: Stay current with nail art trends, pop culture, and social media challenges. Use relevant hashtags and engage in conversations, but always bring it back to the core brand values of creativity, quality, and empowerment. Respond to comments and DMs in the established brand voice.

Social Perception

Highly Talented Artist, Quality Product Provider, Successful Entrepreneur, Engaging Online Personality, Controversial Figure (to some), Generous

Copy Examples

• •Headline: Unleash Your Inner Nail Villain. 😈 Body: Ready to slay? Our new "Dark Arts" gel liners deliver one-coat coverage so intense, it's almost criminal. Create razor-sharp lines and details that scream *you*. Shop the collection now – if you dare. #NailzByDev #VillainEraNails #BoldArtistry
• •Headline: 90s Throwback Alert! 📼 Body: Remember these? We're bringing back the best of the 90s with our latest press-on collection, inspired by all your fave cartoons and trends. Get ready for major nostalgia, handmade with love and built to last. Who are you reppin'? #NailzByDevPressOns #90sNails #YourNailBestie #HandmadeLuxury
• •Headline: From Dream to Drip. ✨ Body: They said "nails aren't a real career." We said, "watch us." NAILZ BY DEV isn't just about killer nails; it's about passion, hustle, and building your empire, one perfectly polished tip at a time. Our pro-grade supplies are here to fuel your journey. What are you creating today? #NailzByDev #EntrepreneurSpirit #NailArtistJourney #QualitySupplies
• •Headline: Artistry Unleashed. Pigment Perfected. 🎨 Body: Stop fighting with streaky polishes. Our gel colors are packed with pigment for vibrant, flawless application every single time. Designed by artists, for artists who demand the best. Get ready to paint your masterpiece. #NailzByDevPro #PigmentRich #NailArtTools #MadeByArtists
• •Headline: Dare to be Dev-ine. 🔥 Body: Why blend in when you were born to stand out? Our character nail art is legendary for a reason. Want nails that tell a story and turn heads? You're in the right place. Check out @thenailaddict for your daily dose of inspo and grab your NAILZ BY DEV supplies to create your own iconic looks. #NailzByDev #BeIconic #CharacterNails #NailInspo