Brand Tone

Youthful, trendy, and sales-driven, with a focus on convenience and cost-effectiveness on the website, and an energetic, interactive, friendly, and approachable voice on TikTok.

Brand Values

• •Accessibility
• •Trend-Focused
• •Community Engagement
• •Quality

Best Practices

• •Prioritize visual platforms like TikTok and Instagram. Use vibrant, high-quality images and videos that showcase the product in an aspirational yet achievable way.
• •Continue using "you" and "your" to speak directly to the customer. Ask questions in captions to encourage comments and engagement, reinforcing the sense of community.
• •Consistently weave the theme of "paradise" and "escape" into the copy. This can mean naming collections after tropical destinations or using escapist language that frames the product as a form of self-care and indulgence.
• •Always bring the message back to the core benefits: saving time and money compared to traditional nail salons. This is a key differentiator and a strong value proposition for the target audience.
• •While the format may change (e.g., short-form video on TikTok vs. product descriptions on the website), the core personality ess_practices--trendy, accessible, and friendly ess_practices--should remain the same. The TikTok persona should feel like the same brand as the one on the website.

Social Perception

The brand is perceived as trendy and desirable for DIY nail enthusiasts, especially due to its strong TikTok presence. Customers view it as a go-to source for creating home nail art, particularly for comprehensive nail kits, with growing international interest.

Copy Examples

• •Skip the salon, not the style. ✨ Our new 'Sunset Bliss' press-ons are here to take your nail game to paradise. Tap the link in bio to get yours! #pressonnails #diynails #nailinspo
• •Luxury nails, salon results, zero appointment necessary. Discover our handmade press-on collections and create your own paradise at home.
• •Unleash your inner nail artist. Our Ultimate Nail Tech Kit has everything you need to start creating flawless, long-lasting manicures from the comfort of your home. Save money, save time, and never have a dull nail day again.
• •Your Perfect Manicure is Waiting... & It's Not at a Salon.
• •Tired of expensive salon visits? 💅 Get the 'Nails In Paradise' look for a fraction of the price. Our easy-to-use press-on nails give you a flawless manicure in minutes. Shipped to your door. Shop now for 15% off your first order!