Brand Tone

friendly, enthusiastic, and helpful

Brand Values

• •Quality
• •Accessibility/Ease of Use
• •Community/Engagement
• •Passion
• •Transparency

Best Practices

• •Always Be Enthusiastic and Positive: Infuse excitement into product descriptions, announcements, and even troubleshooting. Use exclamation points judiciously to convey genuine enthusiasm.
• •Keep it Helpful and Informative: Whether it's a product description or a social media caption, provide value. Explain benefits clearly and offer tips or solutions.
• •Use Approachable Language: Avoid overly technical jargon unless specifically addressing professionals. Opt for clear, friendly, and direct language that everyone can understand. Think of it as talking to a friend who loves nails.
• •Engage with Your Audience: Ask questions, encourage comments, and respond to customer interactions in a warm and personal manner. This reinforces the community feel.
• •Showcase Passion: Let the love for nail art and quality products shine through. Share the story behind the brand or the inspiration for new collections to connect on a more personal level.

Social Perception

Customers generally perceive Nails FRS positively, viewing their products as high-quality and effective. The founder, Camille, is seen as a knowledgeable and approachable figure in the nail art community. The brand is perceived as being engaged with its audience and responsive to customer needs and trends in the nail industry. They are seen as a go-to source for both nail professionals and hobbyists in the French-speaking market.

Copy Examples

• •✨Get Ready to Shine! ✨ Our brand NEW 'Summer Sparkle' gel polish collection has just landed! 💅 Dive into vibrant shades, incredible opacity, and that signature Nails FRS easy application you love. Which color will be your summer go-to? Let us know below! 👇 #NailsFRS #NewCollection #SummerNails #GelPolishLove
• •Want to master the perfect American capsule application? 🤩 Camille breaks it all down in our latest YouTube tutorial! We're sharing all the tips and tricks for a flawless, long-lasting finish. Link in bio – you don’t want to miss this! 😉 #NailsFRSTutorial #AmericanCapsules #NailTech #DIYnails
• •Tired of gel polishes that chip and fade? 😒 Our professional-grade formula offers amazing durability and vibrant color that lasts! Easy to apply and even easier to love. Discover your new favorite shade today at nailsfrs.fr! 💖 #NailsFRSQuality #LongLastingNails #ProfessionalNails #HappyClients
• •WOW! We are absolutely blown away by your amazing nail art creations using our 'Best Friends' collection! 😍 Keep tagging us @nailsfrs.fr – we LOVE seeing your talent shine! Want a chance to be featured? Show us what you’ve got! ✨ #NailsFRSCommunity #NailArtInspo #CustomerLove #Proud
• •From a passion for beautiful nails to your go-to brand! ❤️ At Nails FRS, we pour our hearts into every product, ensuring quality and innovation for our amazing community. Thank you for being part of our journey! What do you love most about Nails FRS? Share with us! 👇 #NailsFRSStory #PassionForNails #NailBoss #ThankYou