Brand Tone

Professional and Authoritative on the website and in policy communications; Creative and Approachable on Instagram and TikTok.

Brand Values

• •Artistry and Creativity
• •Quality and Expertise
• •Professionalism and Respect
• •Client Empowerment

Best Practices

• •Segment Your Tone: Maintain the professional, authoritative tone for your website, booking confirmations, and policy pages. Use the creative, friendly, and passionate voice for all social media content to build community and showcase your art.
• •Lead with Visuals, Support with Copy: Your nail art is the hero. Always use high-quality photos and videos. Your captions should complement the visual by telling a small story, asking a question, or sharing the inspiration behind the design.
• •Use a Clear Call-to-Action (CTA): Whether on your site or social media, always guide the user on what to do next. Use direct phrases like "Book via Link in Bio," "DM to Claim," or "Schedule Your Appointment."
• •Educate and Empower: Briefly explain the benefits of your services (e.g., "A structured manicure adds strength to help your natural nails grow"). This positions you as a knowledgeable expert and helps clients make informed decisions.
• •Embrace Your Personality: Infuse your passion into your social media copy. Use emojis that fit your brand's aesthetic (like ✨, 💅, 💖) and let your excitement for your craft shine through. This makes the brand more relatable and authentic.

Social Perception

NAILS BY KARLA is perceived as an Expert Artist, a source of Inspiration, and a Trusted Professional.

Copy Examples

• •Dripping in gold ✨ Had so much fun creating this intricate gilded set for a client. What style are you dreaming of for your next appointment? Book your session via the link in my bio. #NailsByKarla #HTXNails #GoldNails #NailArt
• •SURPRISE! A last-minute spot just opened up for tomorrow at 2 PM. Perfect for a structured mani refresh or a custom Gel-X set. DM me to claim it! First come, first served. #HoustonNails #NailTech
• •Artistry at Your Fingertips. NAILS BY KARLA is a private Houston studio specializing in bespoke Gel-X and structured manicures that elevate your style. Book Your Experience.
• •Ready for nails that get noticed? I’m Karla, a Houston-based nail artist dedicated to creating unique, long-lasting designs. New clients receive a complimentary simple art design on their first set! Tap 'Book Now' to view my work and schedule your visit. #HoustonNailArtist #GelX
• •A friendly reminder for my amazing clients! 💖 To ensure every set gets the detailed attention it deserves, please take a moment to review my booking policies on the website before your appointment. Thank you for helping me keep things running smoothly! #HTXSmallBusiness