Brand Tone

Friendly, empowering, and trendy. Youthful and relatable, incorporating slang and emojis, with a "girl gang" vibe that is inclusive and supportive.

Brand Values

• •Convenience
• •Affordability
• •Quality
• •Empowerment
• •Community
• •Self-Care

Best Practices

• •Embrace the "Girl Gang" Vernacular: Use inclusive and friendly language like "girlies," "bestie," and "queen" to maintain the sense of community.
• •Highlight the Key Value Propositions: Consistently mention the benefits: speed (10-minute application), affordability, reusability, and the non-damaging aspect.
• •Keep it Youthful and Trendy: Use relevant emojis, slang, and a conversational tone to connect with the target audience.
• •Encourage User-Generated Content: Actively ask customers to share their looks using a branded hashtag. Feature their photos and videos to build social proof and community.
• •Be Authentic and Relatable: Share behind-the-scenes content, founder stories, and the brand's journey. This transparency builds trust and loyalty.

Social Perception

Reliable and stylish brand that delivers on its promises, seen as a go-to for trendy, high-quality, practical, and fashionable press-on nails. Perception is enhanced by positive reviews, active social media engagement, a loyal customer base, its female-founded Australian identity, and proactive customer service.

Copy Examples

• •🔥 NEW DROP ALERT 🔥 Say hello to 'Midnight Kiss' - the sultry, glossy black set your nails have been dreaming of. Perfect for that date night or when you're just feeling like a boss. Get salon-worthy nails in 10 mins, without leaving the house. Tap to shop!
• •Nail salon? Never heard of her. 😉 Watch how I get this flawless mani in under 10 minutes with our 'Peachy Keen' set. No mess, no stress, just perfect nails every time. #nailhack #pressonnails #diymani
• •Tired of expensive salon appointments? Get your glam on at home with NAILME. Reusable, non-damaging, and effortlessly chic. Shop our bestsellers now and save 15% on your first order!
• •Hey, gorgeous! Ready to upgrade your nail game? ✨ Our press-on nails give you that fresh-from-the-salon look without the price tag. Plus, they're reusable! Join the NAILME girl gang and discover your new favorite accessory. Click here to find your perfect set.
• •Finally! A manicure that keeps up with you. Whether you want to wear them for a weekend or for weeks, NAILME press-on nails are your new best friend. With dozens of styles to choose from, you can match your nails to your mood. Shop now for free shipping on orders over $80!