Tono de Marca

Professionally Passionate

Valores de Marca

• •Quality and Performance
• •Ethical and Sustainable Responsibility
• •Swiss Heritage
• •Customer-Centricity
• •Innovation and Empowerment

Mejores Prácticas

• •Always Weave in the "Why": Don't just sell a color; sell a value. Every piece of copy should connect back to at least one core value: "Our new vegan red (Ethical) is formulated for chip-free wear (Quality) so you can feel confident all week long (Empowerment)."
• •Use the "Professional but Passionate" Voice: Combine technical terms that build trust (e.g., "self-leveling," "highly pigmented") with enthusiastic and inclusive language (e.g., "your new favorite," "create with confidence").
• •Leverage "Swissness" Subtly: Beyond just stating "Swiss Design," use associated concepts like "precision," "innovation," "purity," and "reliability" in your descriptions to reinforce the quality message.
• •Educate to Empower: Position the brand as an expert partner. Create blogs, tutorials, and tips ("How to achieve the perfect apex," "3 ways to use our new chrome powder") that help users improve their skills with NAILINO products.
• •Champion Your Community: Actively feature, celebrate, and tag user-generated content. This not only provides authentic social proof but also reinforces the brand’s community-focused value of making customers happy and celebrating their creativity.

Percepción Social

premium, trustworthy, and ethical brand

Ejemplos de Copy

• •Instagram Post (New Collection): Image: A stunning multi-nail swatch of a new, trendy color palette. Caption: "Meet the 'Urban Earth' Collection. 🌱 Five new shades designed in Switzerland to capture the beauty of the natural world. 100% vegan, intensely pigmented, and formulated for a flawless, long-lasting finish. Which color will you wear first? #Nailino #SwissNaildesign #VeganNails #NewCollection"
• •Website Banner Headline: "Swiss Precision in Every Bottle. Salon-Quality Vegan Gels for a Flawless Manicure that Lasts."
• •Product Description (for a top coat): Product: Ultimate Gloss Finish Gel Description: "Seal your masterpiece. Our Ultimate Gloss Finish Gel provides a revolutionary, mirror-like shine without a sticky inhibition layer. This durable, vegan formula protects your nail art from chipping and fading, ensuring your design looks flawless for weeks. It's not just a top coat; it's your armor for brilliant, long-lasting nails."
• •TikTok Video Idea: Video: A fast-paced, satisfying video showing the application of a glitter gel over a base color, ending with the final sparkling result under a light. On-screen text: "That weekend sparkle just hit different ✨" Caption: "When the brief is 'dazzle'. Our Diamond Dust gel is packed with vegan sparkle for a reason! 😉 #Nailino #GlitterNails #NailTutorial #TikTokMadeMeBuyIt #VeganBeauty"
• •Facebook Ad for Professionals: Headline: "Elevate Your Salon with NAILINO." Body: "Tired of gels that chip and fade? Your clients deserve the best. NAILINO offers a complete range of premium, vegan, and cruelty-free UV gels designed in Switzerland for professional nail artists. Give your clients the durable, vibrant results they demand. Register for a pro account today and discover the NAILINO difference."