Brand Tone

professional, educational, empowering, precise, technical, supportive, community-oriented, encouraging

Brand Values

• •Quality & Professionalism
• •Education & Skill Development
• •Community & Support
• •Attention to Detail
• •Accessibility

Best Practices

• •Lead with Education: Frame marketing content around teaching something valuable. Whether it's a product feature or a course announcement, explain the "why" behind it and how it helps the technician improve their skills or business.
• •Use Precise, Professional Language: Avoid overly casual slang or generic marketing phrases. Use correct technical terms for products and techniques (e.g., "self-leveling," "C curve," "polymerization"). This reinforces the brand's expertise.
• •Spotlight the Community: Regularly feature the work of customers (with credit). This builds social proof and strengthens the sense of community, aligning with the brand's supportive value.
• •Maintain a Bilingual Voice: Continue providing content in both French and English to respectfully serve the primary audience in Quebec and the rest of Canada. This demonstrates an understanding of and commitment to the local market.
• •Embody the "Empowerment" Value: All copy should aim to empower the reader. Use encouraging and confident language that speaks to their professional aspirations. Position Nailify as a tool to help them achieve their goals, whether it's mastering a new skill or using a more reliable product.

Social Perception

Nailify is highly regarded within its niche target audience of Canadian nail professionals. It is perceived as a trustworthy and expert source for both products and education. Customers see the brand as a partner invested in their success, not just a supplier. The founder is frequently mentioned by name in testimonials, indicating a strong, personal connection and a reputation for being a dedicated and knowledgeable educator. The brand is seen as a quality leader, particularly within the Quebec market.

Copy Examples

• •Master the art of precision. Our E-File Manicure course isn't just about technique as it's about elevating your standard of work to create flawless, lasting results. We provide the in-depth knowledge and hands-on support to build your confidence. Limited spots available for our next session on [Date]. Link in bio to register and invest in your craft. #Nailify #NailTraining #DryManicure #ProfessionalNails #QuebecNailTech
• •Your professional nail journey starts with the right foundation. At Nailify, we're more than a supplier; we're your partner in success. Our certified training programs and curated product kits are designed to give you the skills and confidence to build a thriving career. Learn from industry experts who are committed to your growth. Explore our courses at nailify.ca.
• •Introducing Egoista's new Builder Gel in 'Milky White.' Perfect opacity, self-leveling for a flawless application without filing, and engineered for superior durability. Create stunning extensions and structures your clients will love. Quality you can trust, results you can see. Shop the new collection now. #Nailify #EgoistaGel #BuilderGel #NailSupplies #ProNailArtist
• •Quality Products, Unmatched Training, and a Community That Cares. We provide Canadian nail professionals with the tools and education to excel. Your success is our mission.
• •Subject: Elevate Your Expertise with Us Body: "Hi [Name], This month at Nailify, we're celebrating the incredible artistry within our community! On our Facebook Live this Thursday, we'll be joined by [Guest Artist] to demonstrate advanced encapsulation techniques. Plus, check out our latest blog post on choosing the right file bit for every client. At Nailify, we're committed to bringing you the education and support you need to shine. Join the conversation. #NailifyFamily"