Brand Tone

Confident, Practical, & Chic

Brand Values

• •Quality & Innovation
• •Convenience & Practicality
• •Nail Health
• •Sustainability (emerging)
• •Customer-Centricity

Best Practices

• •Focus on "Chic, Cool, Confident" Solutions: Always frame the product as more than just a press-on nail; it's a convenient path to a desired feeling and look. Highlight how it solves a problem (time, money, nail damage) while delivering a stylish outcome.
• •Use Empowering and Positive Language: Words like "elevate," "flawless," "perfect," "glow-up," and "confidence-boosting" reinforce the positive impact of the product. Avoid overly technical jargon unless explaining a key benefit (like MABS material).
• •Maintain a Relatable and Slightly Informal Voice: While chic, the tone should still feel accessible, like advice from a savvy friend (reflecting the founder's persona). Use "you" and "your" to speak directly to the customer.
• •Emphasize Practical Benefits: Consistently weave in the core advantages: time-saving, cost-effective, non-damaging, reusable, and easy to apply/remove. These are key differentiators.
• •Visual Consistency Reinforces Tone: Ensure that the copy is always paired with visuals (on the website, social media, ads) that reflect the "chic, cool, confident" aesthetic. The words and images should tell the same story.

Social Perception

Positive for quality and convenience, seen as a good alternative to salons, appreciation for chic designs, some concerns about longevity/adhesion and sizing, recognized as an Australian brand.

Copy Examples

• •Headline: Salon Style. Zero Salon Time. Body: Get that flawless, confidence-boosting manicure in minutes. Nailfitt’s premium soft gel press-ons mould perfectly to your nail, giving you chic, damage-free beauty that fits your busy life. Ready for your 10-minute glow-up?
• •Social Media Post: Busy schedule? Meet your new beauty hack. Nailfitt delivers that ‘just-left-the-salon’ feeling without the appointment. Durable, reusable, and always chic. Who said you can’t have it all? #Nailfitt #PressOnNails #EffortlessChic #DamageFreeMani
• •Product Description Snippet: Experience the Nailfitt difference. Crafted from innovative MABS material, our press-ons are not just beautiful; they’re designed for real life. Flexible, comfortable, and kind to your natural nails, they’re the smart way to stay polished.
• •Email Subject: Finally! Press-Ons That Look & Feel Like the Real Deal. Body: Tired of choosing between stunning nails and healthy nails? Or gorgeous nails and your precious time? Nailfitt was born from a desire for beautiful, practical manicures that don’t compromise. Discover our range of classic and modern styles.
• •Ad Copy: Feel confident, instantly. Nailfitt press-on nails give you that perfect, polished look anytime, anywhere. Easy to apply, gentle to remove, and stunning to wear. Elevate your everyday.