Brand Tone

Passionate & Enthusiastic, Community-Focused & Welcoming, Knowledgeable & Helpful, Authentic & Down-to-Earth, Slightly Nostalgic but Forward-Looking

Brand Values

• •Passion for Music & Vinyl Culture
• •Community Building
• •Customer Connection & Service
• •Preservation of Music & Local History
• •Supporting Independent Artists & Stores
• •Accessibility & Inclusivity
• •Growth & Adaptability

Best Practices

• •Emphasize Passion: Always let your love for music and vinyl shine through. Use enthusiastic and engaging language.
• •Foster Community: Frame communications to be inclusive and inviting. Highlight events and opportunities for connection. Use "we," "us," and "our community" to build a sense of belonging.
• •Be Authentic and Approachable: Maintain a genuine, "mom-and-pop" feel even as you grow. Avoid overly corporate jargon. Share stories and the human side of the business.
• •Share Knowledge Generously: Offer tips, recommendations, and insights about music, artists, and vinyl care. Position yourselves as trusted guides in the world of music.
• •Connect with Local Identity: Continue to weave in the connection to Wheeling's history and the local music scene. This differentiates the brand and reinforces its roots.

Social Perception

Positive Customer Experiences, Valued Community Hub, Reputable & Knowledgeable, Destination for Collectors, Supportive of Local Music

Copy Examples

• •Headline: Rediscover Your Soundtrack. Explore Thousands of New & Used Vinyl at Nail City Record. Body: From timeless classics to the latest releases, immerse yourself in the warm sound of vinyl. Our passionate team is here to help you find your next favorite album. Visit us in Downtown Wheeling or shop online! #NailCityRecord #VinylCommunity #WheelingWV
• •Headline: More Than a Record Store. It's a Community. Body: At Nail City Record, we're about bringing people together through the power of music. Join us for live events, discover local artists, and connect with fellow music lovers. Check our events calendar! #LiveMusicWheeling #SupportLocalMusic #RecordStoreCulture
• •Headline: Unearth Hidden Gems & Cherished Classics. Body: Selling your collection? We buy and trade vinyl, CDs, and cassettes! Get a fair offer and give your beloved music a new home. Visit Nail City Record – where every record tells a story. #SellYourVinyl #MusicCollectors #WheelingRecordStore
• •Headline: The Perfect Gift for the Music Lover in Your Life! Body: Can't decide? A Nail City Record gift card or one of our curated record boxes always hits the right note! Explore unique finds and all the gear they need to keep the music playing. #GiftIdeas #VinylGifts #MusicLovers
• •Headline: Your Local Hub for Record Store Day! Body: Get ready for exclusive releases and a day of music celebration! Nail City Record is your go-to for RSD. Line up early, discover limited editions, and share the excitement with us! #RSD #RecordStoreDay #IndieRecordStore #NailCityRecordExclusives