Brand Tone

Empowering & Confident, Chic & Stylish, Aspirational & Luxurious, Playful & Creative, Direct & Enthusiastic

Brand Values

• •Self-Expression
• •Quality & Craftsmanship
• •Empowerment
• •Innovation & Trendsetting
• •Convenience & Accessibility
• •Confidence

Best Practices

• •Embrace Empowering Language: Use strong verbs and confident phrasing that makes the customer feel good about themselves and their choices. Words like "unleash," "transform," "own," "dare," and "empower" fit well.
• •Stay Chic and Aspirational: Keep the language sophisticated, modern, and aligned with fashion/beauty trends. Avoid overly casual slang unless it specifically fits a playful campaign. Reference style, glamour, and high-end aesthetics.
• •Highlight Quality and Uniqueness: Consistently refer to the premium nature of the materials and the distinctive designs. Use terms like "luxury," "artistry," "meticulously crafted," "exclusive designs."
• •Incorporate a Playful Spark: While chic, don't be afraid to inject personality and fun, especially when describing more creative or vibrant designs. Use enthusiastic language and evocative descriptions.
• •Focus on the "Effortless Glamour" Benefit: Continuously remind the audience of the core value proposition: achieving stunning nails easily and conveniently, boosting their confidence and style without hassle.

Social Perception

Trendy and Fashion-Forward, A Provider of High-Quality Press-Ons, Fun and Creative, A Convenient Alternative to Salons, Empowering for Self-Expression

Copy Examples

• •Unleash your inner icon. ✨ NAILCISSIST empowers you to own your look, one flawless manicure at a time. Dare to be bold. #Nailcissist #PowerInYourHands #LuxuryPressOns
• •Revolutionize Your Radiance. Discover NAILCISSIST: Luxury press-on nails for instant glamour and unstoppable confidence. Your style, effortlessly.
• •Artistry at your fingertips. Our 'Midnight Bloom' set isn't just nails, it's a statement. Meticulously crafted for the bold, the chic, the unapologetically you. Get ready to captivate.
• •Be Your Own Muse ✨ Fresh NAILCISSIST Styles Just Dropped!
• •Salon-worthy style, zero appointment stress. NAILCISSIST press-ons give you back your time without compromising on chic. Tap to transform your look in minutes! #NailGameChanger #EffortlessElegance