Brand Tone

Professional yet Approachable, Magical and Creative, Supportive and Educational, Trustworthy and Quality-Focused, Engaging and Fun

Brand Values

• •Quality
• •Customer Support and Personal Touch
• •Education and Empowerment
• •Community
• •Safety and Compliance
• •Innovation and Creativity
• •Integrity and Trust

Best Practices

• •Embrace the "Magical" Theme Authentically: Weave words like "magic," "enchanting," "alchemy," "transform," and "masterpiece" into your copy where appropriate, but ensure it feels genuine and not forced. This aligns with their core branding.
• •Balance Professionalism with Approachability: While highlighting product quality and technical benefits for professionals, maintain a friendly, supportive, and encouraging voice. Avoid overly technical jargon where simpler, more engaging language can be used.
• •Prioritize Education and Support: Frame product descriptions and social media posts not just as sales pitches but as opportunities to educate and empower nail technicians. Offer tips, how-tos, and solutions.
• •Showcase Community and Collaboration: Use language that fosters a sense of belonging. Encourage user-generated content, feature customer work, and highlight the supportive network Nailchemy offers.
• •Consistently Reinforce Trust and Quality: Regularly mention key trust factors like "Trading Standards Approved," "HEMA-Free," "Cruelty-Free," and "Professional Grade" to build confidence and underscore your commitment to high standards.

Social Perception

Positive, Trusted, Supportive Community, Innovative and Creative, Ethical

Copy Examples

• •Headline: Unlock Your Inner Nail Alchemist. ✨ Body: Transform everyday nails into magical masterpieces with Nailchemy's professional-grade formulas and enchanting colours. Quality you can trust, creativity you’ll love. #CreateMagicalNails
• •Headline: More Than Just Polish. It's a Partnership. Body: At Nailchemy, we're with you every step of your professional journey. From industry-leading HEMA-Free gels to supportive education and a thriving community, we're here to help you shine. Join the Nailchemy family today!
• •Headline: Safety. Quality. Magic. That's the Nailchemy Promise. Body: As a Trading Standards Approved brand, we're committed to providing the highest quality, safest products for you and your clients. Explore our HEMA-Free collections and experience the Nailchemy difference.
• •Headline: Nail Art Frustration? We've Got the Spell for That! Body: Our live tutorials and expert tips are designed to banish your nail art woes! Discover easy techniques and get the most out of your Nailchemy products. What magical look will you create next?
• •Headline: New Season, New Sparkle! ✨ Introducing the [New Collection Name]. Body: Unleash enchanting new possibilities with our latest collection! Featuring [Number] captivating HEMA-Free shades, formulated for flawless application and lasting magic. Shop now and let your artistry bloom!