Brand Tone

Educational, Professional, and Nurturing

Brand Values

• •Quality & Expertise
• •Education & Growth
• •Comprehensive Care
• •Personal Connection & Community
• •Innovation

Best Practices

• •Lead with Education: Always frame services and products around 'why' they work. Explain the benefits for nail health, longevity, or beauty. Use an informative, expert-led tone to build trust and authority.
• •Balance 'Professional' with 'Personal': While highlighting expertise and quality, always infuse warmth. Use words like 'care,' 'welcoming,' 'community,' and 'your team' to maintain the nurturing aspect of the brand.
• •Highlight the 'NCM' Difference: Consistently mention that the products and techniques are developed in-house. This is a unique selling proposition that reinforces the brand's values of expertise and innovation.
• •Showcase the Team as Experts: Feature individual team members in social media posts. Highlight their years of experience, specializations (e.g., 'Pien, our curl expert'), and passion. This personalizes the brand and reinforces the value of expertise.
• •Leverage Longevity and Trust: Frequently reference the brand's long history (since 1999) and the loyalty of both staff and clients. This serves as powerful social proof and underscores the brand's reliability and established reputation.

Social Perception

The public perception of Nail Care Manon is overwhelmingly positive. It is seen as a trustworthy and high-quality leader in the Dutch nail and beauty industry. For consumers, it's a reliable, professional, and friendly salon providing excellent service and results, described as a place where you feel at home. For professionals, it's a premier educational institute and supplier of superior, professional-grade products, with owner Manon Barrau viewed as a knowledgeable and experienced leader.

Copy Examples

• •Beyond the polish. The secret to a lasting manicure isn't just the color you choose, it's the health of the nail underneath. Our NCM-developed treatments are designed to strengthen and nourish from within, creating the perfect canvas. It's not just a manicure; it's a commitment to care. Swipe to see the difference our specialized treatments can make. #NailHealth #NaturalNails #NCMcare
• •Your entire beauty routine, all in one trusted place. For over 25 years, Nail Care Manon has been the standard for excellence in Baarn. Now, you can perfect your nails, get a stunning new haircut, and enjoy a restorative pedicure—all under one roof with the expert team you know and love. Simplify your self-care. Book your head-to-toe experience today. #NailCareManon #OneStopBeauty #BaarnBeauty
• •Where Expertise Meets Care. For over two decades, Nail Care Manon has been more than a salon—we are an institution in beauty and professional training. We pioneered our own line of superior products because you deserve the best. Experience the NCM difference, where every treatment is backed by knowledge, quality, and a passion for perfection. #NCMproducts #ProfessionalBeauty
• •'I've been coming to Nail Care Manon for years, and it feels like coming home. The team isn't just professional; they're incredibly caring and always know exactly what my nails need.' - [Client Name]. Testimonials like this are the heart of our salon. We're not just creating beautiful nails; we're building lasting relationships. Thank you for trusting us! #NCMfamily #ClientLove #Testimonial
• •Stop fixing problems. Start preventing them. Our NCM product line was developed by stylists, for stylists, to deliver flawless results. In our small-group training sessions, we don’t just teach you the techniques; we share the deep knowledge behind them. Elevate your craft and build your confidence with a brand that invests in your success. Our next Masterclass is filling up—enroll now. #NCMeducation #NailTechTraining #ProNails