Brand Tone

Approachable, Empowering, Trendy, and Value-Oriented

Brand Values

• •Quality
• •Affordability & Value
• •Customer Satisfaction & Service
• •Style & Fashion-Forwardness
• •Authenticity & Local Pride (Nigerian Context)
• •Accessibility & Convenience

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., empowering, friendly, chic), approved vocabulary, and phrases to avoid. Share this with anyone creating content.
• •Focus on "Her": Always write with the target customer in mind. Use language that resonates with her aspirations, challenges, and desires (e.g., confidence, style, convenience, value).
• •Highlight Benefits, Not Just Features: Instead of just saying "100% human hair," explain the benefit: "Crafted from 100% human hair for a flawlessly natural look and feel that moves with you."
• •Maintain Authenticity: While promotional, ensure claims are credible and align with actual customer experiences. Incorporate user-generated content and testimonials (with permission) to build trust and reflect the brand's impact.
• •Consistent Visuals and Language Across Platforms: Ensure that the tone in your captions, website copy, and even customer service interactions is harmonious. Visuals should also reflect the desired brand personality (e.g., vibrant and trendy, or classic and sophisticated). Address any potential brand confusion arising from different naming conventions on social media channels by either unifying them or clearly explaining the relationship if distinct branding is intentional (e.g. "Naija Beauty Hair, official distributor of Luvme in Nigeria").

Social Perception

Viewed as a reputable local hair supplier in Nigeria, known for good quality hair and customer service. Many customers, especially on TikTok, share positive experiences, praising the quality, look, feel, and value of the wigs. The brand is seen as active and engaging on social media, running promotions and showcasing products effectively. Physical stores offering services like free installation are a recognized benefit.

Copy Examples

• •Headline: Unleash Your Inner Icon. Body: Step into the spotlight with Naija Beauty Hair. Our premium wigs are designed for queens who own their style and aren't afraid to shine. Get ready to turn heads! #NaijaBeautyQueen #HairThatEmpowers
• •Headline: Trendsetting Styles, Unbeatable Value. Body: Why choose between the latest looks and your budget? At Naija Beauty Hair, you get both. Discover our new collection of flawlessly chic wigs, crafted with the quality you deserve at prices you'll love. #StyleStatement #AffordableLuxuryByNaija
• •Headline: Your Signature Look Awaits. Body: Express every facet of you! From sleek bobs to luscious curls, Naija Beauty Hair offers the perfect canvas for your unique style. Easy to wear, stunning to see. What look will you create today? #MyNaijaHair #BeUniquelyYou
• •Headline: Quality You Can Feel, Confidence You Can Wear. Body: Experience the Naija Beauty Hair difference. We source only the best, so you can step out in total confidence knowing your hair looks and feels incredible, all day long. #PremiumQualityWigs #NaijaConfidence
• •Headline: Effortless Glam? Yes, Please! Body: Get ready in minutes, look fabulous for hours. Our wigs are designed for easy application and stunning results. Perfect for the busy woman who demands style without the stress. Find your perfect match at Naija Beauty Hair! #EasyBeauty #NaijaGlam