Brand Tone

Aspirational, Empowering, Chic, Trendy, Playful, Spirited, Descriptive and Evocative

Brand Values

• •Free-spiritedness & Individuality
• •Dreams & Inspiration
• •Style & Self-Expression
• •Quality & Craftsmanship
• •Sustainability

Best Practices

• •Align with the "women who dare to dream" motto.
• •Connect them to the brand's inspiration (70s, Istanbul, free spirits).
• •A "boho chic," "free-spirited" visual should be accompanied by similarly toned language.
• •While the core tone should remain, slightly adapt the directness for different platforms (e.g., more direct calls to action on TikTok or in sales-focused ads, more evocative language on Instagram).
• •Maintain core consistency across all platforms.

Social Perception

Positive Association with Style, however, address Customer Service & Quality Concerns

Copy Examples

• •A brand full of muse || For women who dare to dream.
• •How to rock a dress
• •Choose your best look
• •Limited stock on sale items!
• •Made with shiny artificial leather fabric and detailed craftsmanship, Rock On Jacket is a favorite of cool and rebellious NAIA girls who will not be bound by city winds!