Tono de Marca

Minimalist, sophisticated, and serene.

Valores de Marca

• •Aesthetic & Design
• •Sensory Experience
• •Craftsmanship
• •Mindfulness & Self-Care

Mejores Prácticas

• •Use a 'Less is More' Approach: Keep captions and copy clean, concise, and elegant. Avoid long, cluttered sentences and focus on evoking a feeling rather than just listing product features.
• •Focus on Sensory Language: Use descriptive words that appeal to the senses—smell, sight, and touch. Words like "warm," "subtle," "smooth," "glowing," and "enveloping" will reinforce the brand's serene identity.
• •Maintain Visual Consistency: Ensure all copy is paired with high-quality, professional imagery that reflects the minimalist and sophisticated aesthetic. The synergy between text and visuals is crucial.
• •Emphasize the 'Why' over the 'What': Frame the product as a solution for achieving a state of being (calm, relaxation, focus) rather than just being a candle. The copy should sell the experience and the ritual.
• •Engage with Understated Confidence: When interacting with customers, maintain a calm, polite, and helpful tone. Avoid overly casual slang or excessive use of emojis to preserve the sophisticated brand image.

Percepción Social

Perceived as an emerging high-end, boutique candle company, with positive and anticipatory engagement from followers attracted to its aesthetic and promise of quality. Public perception is still forming, shaped by curated brand content.

Ejemplos de Copy

• •Unwind your senses. Our Santal candle fills your space with warm, woody notes, creating a sanctuary of calm. The perfect ritual to end your day. #NaheveHome #ScentedSanctuary
• •It's the little rituals that make a difference. Get ready to find your calm. ✨ #NaheveCandle #SelfCare #ASMR
• •The wait is almost over. Naheve Candle is coming. We've poured our passion for design and fragrance into a collection that transforms your space and soothes your soul. Sign up to our newsletter for exclusive launch access. #Naheve #ComingSoon #ModernHome
• •Your Sanctuary Awaits | An Invitation from Naheve
• •Crafting our next moment of peace. What should it smell like? #NaheveMoments