Brand Tone

Sophisticated yet Approachable

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Mindful Consumption
• •Customer Centricity
• •Effortless Elegance

Best Practices

• •Create a Brand Voice Guide: Document the core attributes of the Nahasa tone (e.g., "Refined," "Warm," "Concise," "Evocative"). Provide "do's and don'ts," such as "Do use descriptive, sensory language" and "Don't use slang or overly casual acronyms."
• •Focus on "Why," Not Just "What": Instead of only listing product features, explain the value and philosophy behind them. For example, instead of "100% cashmere," write "Sustainably sourced cashmere, chosen for its unparalleled softness and warmth that will last for seasons to come."
• •Maintain a Consistent Lexicon: Develop a list of preferred brand-aligned words (e.g., "curated," "essential," "timeless," "crafted," "considered") and use them consistently across all platforms, from the website to social media and customer service emails.
• •Speak to the Customer's Aspirations: The copy should reflect the life the target customer desires—one of elegance, simplicity, and quality. Frame products as tools to achieve that lifestyle, not just as objects to own.
• •Proofread for Perfection: A brand that values quality and attention to detail cannot afford spelling or grammatical errors. Every piece of copy must be flawless to maintain credibility and reinforce the brand's premium positioning.

Social Perception

The goal is for Nahasa to be perceived as a trusted curator of high-quality, timeless goods for the modern consumer. Customers should see the brand as an arbiter of taste that offers value through durability and classic style. It should be viewed as a premium, yet accessible, brand that stands for sustainability through longevity, appealing to consumers tired of fast-fashion and disposable goods.

Copy Examples

• •Style that endures. Quality that defines. Discover the Nahasa collection—where timeless design meets modern living.
• •Meticulously crafted from full-grain Italian leather, the 'Hélène' tote is more than an accessory; it is a companion for life's journey. Its structured silhouette and minimalist hardware offer a statement of quiet confidence, designed to gain character with every year of use.
• •Nahasa was born from a simple idea: to own fewer, better things. In a world of fleeting trends, we curate pieces with purpose and permanence. Each item in our collection is chosen for its exceptional quality and timeless design, empowering you to build a life of intention and elegance.
• •Elegance is found in the details. A handcrafted ceramic vase, a linen throw, a single well-placed candle. It’s not about having more, but about cherishing what matters. #NahasaHome #TimelessLiving #MindfulConsumption
• •For Your Consideration: An Exclusive Preview of Our Autumn Edit.