Brand Tone

friendly, authentic, body-positive, and empowering. Also an element of playfulness and vibrancy

Brand Values

• •Comfort
• •Authenticity/Self-Expression
• •Inclusivity/Body Positivity
• •Quality & Own Production
• •Customer Satisfaction

Best Practices

• •Embrace Nathi's Voice: Keep the language warm, personal, and enthusiastic, as if Nathi herself is speaking directly to the customer. Use "we" and "our" to foster a sense of community.
• •Prioritize Comfort and Fit: Always highlight how the clothes feel and fit, using descriptive words like "soft," "stretchy," "flows," "doesn't squeeze," "embraces your curves."
• •Be Body Positive and Empowering: Use inclusive language. Avoid terms that could be perceived as critical of body shapes. Focus on celebrating individuality and confidence.
• •Keep it Real and Relatable: Share styling tips, show clothes on different body types, and acknowledge the everyday needs of your customers (e.g., practicality, versatility).
• •Inject Personality: Don't be afraid to use vibrant language, emojis (where appropriate, like on social media), and express the "colorful, full of life" essence Nathi mentions. Ensure the copy feels authentic and not overly formal.

Social Perception

trustworthy and relatable brand, especially by its target audience of mid-size and plus-size women in Brazil

Copy Examples

• •Feel beautiful, be you. Our new collection is here to embrace your curves with comfort and style that doesn't squeeze. Discover pieces made with love, by Nathi Aguirre.
• •Tired of clothes that don't get you? At Naguirre Shop, we design for *your* body. Comfort, style, and a whole lot of personality in every piece. Sizes 40 to 54. Shop now and fall in love!
• •Life's too short for uncomfortable clothes! Our [Product Name, e.g., Fênix Jumpsuit] is made with premium Viscolycra that moves with you. Dress it up or down – you define your style. We just provide the amazing fit!
• •From our design table to your wardrobe! ✨ Each Naguirre Shop piece is 100% our creation, designed to bring more color, joy, and confidence to your days. What are you waiting for to shine?
• •Join over 25,000 happy Naguirretes across Brazil! We believe fashion should be about feeling incredible in your own skin. Find your perfect comfy, fun, and authentic look today. Free shipping over R$XX!