Brand Tone

Healthy & Wholesome, Positive & Encouraging, Transparent & Honest, Friendly & Approachable, Passionate & Purpose-Driven

Brand Values

• •Health & Wellness
• •Simplicity & Transparency
• •Quality & Natural Ingredients
• •Mindful Consumption
• •Empowerment
• •Made with Care

Best Practices

• •Emphasize Transparency: Always be open and honest about ingredients and processes. Use clear, straightforward language. Let the "naked" philosophy shine through.
• •Focus on Positivity and Empowerment: Frame healthy eating as an enjoyable and achievable part of a vibrant lifestyle, not a restrictive chore. Use encouraging and uplifting words.
• •Highlight "Clean" and "Natural": Consistently use terms like "organic," "raw," "plant-based," "non-GMO," "whole food," and "superfoods" to reinforce the quality and health benefits of the products.
• •Connect with the Founder's Story and Mission: Weave in elements of Justyna's passion for holistic health and the brand's origin to build authenticity and trust. This humanizes the brand.
• •Keep it Simple and Relatable: Avoid overly technical jargon. Speak to the audience in a friendly, approachable manner that makes them feel understood and supported in their wellness journey.

Social Perception

Positive Customer Feedback, Trusted Healthy Option, Appreciation for "Clean Label", Founder's Story Resonates, Family-Friendly

Copy Examples

• •Headline: Fuel Your Awesome. Naturally. Body: Life’s an adventure! Don’t let complicated snacks slow you down. NAGI’s organic, plant-powered bars and bites are made with simple, real ingredients you can trust. Naked goodness for your everyday journey. #EatNagi #SimplyHealthy
• •Headline: Real Ingredients. Real Energy. Really Delicious. Body: Tired of mystery ingredients? So were we. That’s why NAGI snacks are crafted in small batches with 100% organic, raw, and non-GMO goodness. Taste the difference pure energy makes. #NagiNutrition #PlantBasedPower
• •Headline: Your Wellness Ally, Deliciously Disguised. Body: We believe healthy choices should feel like a treat, not a chore. NAGI snacks are packed with superfoods and flavor, making it easy to nourish your body and honor your well-being. Unwrap your daily dose of happy! #MindfulSnacking #EatNagiHappy
• •Headline: From Our Kitchen to Yours: Snacking Made Simple. Body: Inspired by a passion for holistic health, NAGI was born to make nutritious snacking accessible to everyone. Gluten-free, vegan, and always delicious – because healthy eating shouldn’t be complicated. #NagiStory #HealthyHabits
• •Headline: Power Through Your Day, the Nagi Way. Body: Whether it's a pre-workout boost or a midday pick-me-up, NAGI delivers sustained energy without the crash. Made with love in Canada, our bars and bites are your go-to for clean, wholesome fuel. #MadeInCanada #OrganicEnergy