Brand Tone

Approachable, Friendly, Helpful, Informative, Trendy, Enthusiastic, Professional (for B2B)

Brand Values

• •Quality and Wide Selection
• •Customer Service and Support
• •Accessibility
• •Engagement and Community
• •Transparency

Best Practices

• •Tailor the tone slightly for different platforms and audiences, but always maintain core friendliness.
• •Write in a conversational manner, directly addressing the customer and using "We" to refer to the brand, fostering a personal connection.
• •Especially on social media, use emojis to convey emotion and enthusiasm, and research/use trending and relevant hashtags to increase visibility and align with the nail art community.
• •When providing information or addressing queries, focus on being helpful and offering solutions. This reinforces the informative and supportive aspect of the brand tone. If promoting a product, highlight the benefit or solution it offers the customer.
• •Maintain a positive and enthusiastic voice. Even when addressing potential issues, maintain a positive and constructive tone. Show genuine enthusiasm for nail art, beauty, and helping customers achieve their desired results. Reflect the passion seen in the "Meet the Team" content.

Social Perception

Generally Positive with Some Concerns, Reliable Supplier, Customer Service Variability, Modern and On-Trend

Copy Examples

• •✨ Get Ready to Shine! ✨ Our NEW collection of [Brand Name] gel polishes has just landed! 💅 From vibrant neons to dreamy pastels, find your next signature shade and nail your look. Tap to shop and let your creativity flow! #NagelproductenNL #NewCollection #GelPolish #NailInspo #MustHaveNails
• •🤔 Curious about BIAB? Stronger, healthier-looking nails are just a bottle away! Our Builder in a Bottle range is perfect for easy application and stunning results. 💪 Watch our quick tutorial [Link to YouTube] & shop the collection today! Got questions? DM us! 😊 #BIABnails #Nagelproducten #StrongNails #DIYnails #NailTutorial
• •Spilling the tea (and glitter! ✨) at Nagelproducten.nl HQ! 🤪 Meet the amazing team making sure your nail game is always on point. We love what we do! What are you creating this week? Show us your nails! 👇 #MeetTheTeam #Nagelproducten #NailFun #BehindTheScenes #WorkHardPlayHard
• •Your One-Stop Nail Shop! 💖 From pro essentials to the latest trends, we've got everything you need for flawless nails. Enjoy fast shipping & expert advice. What will you create today? Shop Now! #NailCare #BeautySupply #NagelproductenNL
• •Hey Nail Lover! 👋 Want to perfect your at-home manicure? Our latest blog post breaks down the secrets to long-lasting gel polish. Plus, discover our top-rated base and top coats for that salon-fresh finish! Read More [Link] & Shine On! #NailTips #GelManicure #Nagelproducten #BeautyHacks