Brand Tone

Primarily transactional and product-focused, with attempts at personal and aspirational touches that are not consistently carried through. The tone is accessible but lacks a strong, defined personality.

Brand Values

• •Accessibility
• •Comprehensiveness
• •Trend-Focus

Best Practices

• •Speak to the "Why," Not Just the "What": Instead of only listing product features (e.g., "120w lamp"), explain the benefit (e.g., "Cures your gel perfectly in 60 seconds for a chip-free finish that lasts").
• •Choose a Persona: Is Nagelhuset an Expert, a Friend, or an Enabler? Define a clear brand personality. An "enabler" tone seems most fitting—empowering customers to achieve professional results themselves. All copy should reflect this supportive and inspiring persona.
• •Build a Community: Use social media to do more than just sell. Ask questions, feature customer work, and use hashtags like #NagelhusetCommunity to foster a sense of belonging. This turns a transactional relationship into a loyal one.
• •Be Transparent and Human: Address the "Sold Out" issue head-on. Use it to create anticipation ("Our most-loved kit is back soon!") rather than letting it be a silent source of friction. This builds trust.
• •Create a Simple Copy Guideline: Document your chosen tone and key messages. A short guide with "we say this..." and "we don't say that..." examples ensures that anyone writing for the brand—whether for social media, ads, or the website—maintains a consistent voice.

Social Perception

Neutral to non-existent. Customers are likely to perceive it as a straightforward e-commerce store rather than a leading brand or community hub. The high number of sold-out items could be perceived as either popularity or frustration.

Copy Examples

• •Headline: Your Salon-at-Home Awaits. Body: Stop dreaming about perfect nails and start creating them. Our all-in-one Polygel Kit has everything you need to sculpt, set, and shine from your kitchen table. Ready to unleash your inner artist? #Nagelhuset #DIYnails
• •Headline: The Final Touch for Flawless Nails. Body: Don't let a poor cure ruin your masterpiece. Our 168w UV/LED lamp is engineered for a fast, even, and long-lasting finish, every single time. Features smart timer functions to perfect your process. It's not just a lamp; it's your guarantee for a professional result.
• •Subject: Good News! The Kit You Want is Coming Back. Body: We know you've been waiting! The [Product Name] has been our most popular kit, and we're thrilled to announce it will be back in stock next week. Thank you for your patience—we believe quality is worth waiting for. Be the first to know the moment it drops by keeping an eye on your inbox!
• •Headline: Beauty in Your Hands! Body: We are OBSESSED with this incredible set created by @[User] using our Classic Nude Polygel. This is what it's all about: giving you the tools to bring your vision to life. Have a look you're proud of? Tag us for a chance to be featured! #NagelhusetCommunity #NailInspo
• •Headline: Beyond the Polish. Body: We provide the professional-grade tools and innovative products for nail artists and at-home enthusiasts who demand quality. Welcome to Nagelhuset.