Brand Tone

Aspirational, conscious, and serene.

Brand Values

• •Sustainability and Environmental Responsibility
• •Ethical Production and Transparency
• •Timeless Style and Quality
• •Female Empowerment and Inclusivity

Best Practices

• •Lead with Values: Always anchor your copy in your core values of sustainability, ethics, and timelessness. This ensures a consistent and authentic message across all platforms.
• •Use Evocative and Serene Language: Employ words that paint a picture of tranquility, nature, and mindful living. Phrases like "sun-drenched days," "ocean whispers," and "conscious comfort" will reinforce your brand's serene tone.
• •Maintain a Balance of Aspiration and Information: While inspiring your audience with beautiful imagery and aspirational goals, also provide them with concrete information about your sustainable practices to build credibility and trust.
• •Engage with Your Community Mindfully: In comments and direct messages, maintain a helpful, calm, and appreciative tone. Answer questions about sustainability and sizing with transparency and patience.
• •Ensure Visual and Textual Harmony: Your copywriting should always complement your visual identity. If your images are clean, natural, and minimalist, your copy should be uncluttered, elegant, and purposeful.

Social Perception

A niche, premium brand; trustworthy and transparent; aesthetically pleasing.

Copy Examples

• •Designed for endless summers and mindful moments. Our Rochelle Maillot, crafted from recycled Italian fabrics, honors both your style and the ocean you swim in. #NoageLabel #SustainableSwimwear #TimelessDesign
• •Wear the change you want to see. At NōaGE Label, we create more than just swimwear; we create a promise. A promise of ethical production, sustainable materials, and timeless pieces that love you and the planet back. Discover our story. #SlowFashion #EthicalStyle #ConsciousConsumer
• •Adorn yourself with the earth's art. Our 'Endless Summer' jewelry is handcrafted with semi-precious stones and natural elements, each piece a unique reflection of bohemian wonder. [Shop the Collection] #HandcraftedJewelry #BohemianStyle #NoageLabel
• •With every NōaGE piece you choose, you're making a difference. This month, your support has helped us plant 100 trees and remove 50kg of plastic from our oceans. Thank you for being part of our journey towards a more beautiful world. #WearTheChange #SustainableImpact
• •Find your sunshine in our Alma Bikini Top. Ethically made and designed to flatter, it's the perfect companion for your next escape. | Sustainable Swimwear | Minimalist Style | Eco-Friendly Fashion #NoageSwim #BeachAesthetic